Advertising Demographics – Business Demographics

Purchasing Power:

Automobiles 29%
Mobile Phones / Pagers 23%
Fax Machine 14%
Insurance 24%
Copy Machine 23%
Telecommunication System 11%
Computers 44%
Software 32%
Furniture and Fixtures 22%
Uniforms / Linen Services 14%

Business Services:

Banking 22%
Health Insurance 19%
Printing 36%
Business Insurance 19%
Long Distance 15%
Consultants 15%
Legal / Attorney 20%
Advertising 36%
Construction 12%

Company Size: MBJ subscriber companies fall into a wide range of sizes by employees:

Less than 24 employees 40.5%
25-99 employees 20.2%
100-499 employees 23.4%
500+ employees 15.9%

Influence: 85.2% of MBJ subscribers hold upper, middle management and decision-making positions:

Upper Management 46.8%
Middle Management 32.8%
Professional / Technical 5.6%
Other 13.2%

Affluence: 91.5% of MBJ subscribers earn in excess of $50,000 annually.

$50,000 – $75,000 15.7%
$75,000 – $100,000 16.6%
$100,000 – $125,000 19.3%
$125,000 – $150,000 13.5%
$150,000+ 26.5%
Net Worth $1,000,000+ 27.8%

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