Advertising Demographics – Personal Demographics

Buyer Activity: 42% of MBJ subscribers plan to buy or lease a new automobile and invest in many other consumer goods in the next year.

Clothing 81%
Furniture 50%
Insurance 50%
Landscaping 44%
Automobiles 42%
Financial Services (loans, mortgages) 29%
Jewelry 28%
Cleaning Services 22%
Stereo Equipment 19%

Personal Investments: 93% of MBJ subscribers are homeowners; 42% hold other real estate investments; 61% hold stock/bond investments.

Home 93%
IRA / Keogh Accounts 55%
Stocks / Bonds 61%
Mutual Funds 67%
Certificates of Deposit 32%
Real Estate other than home 60%
Insurance-Related Investments 41%
Annuities 24%
Joint Ventures, Limited Partnerhsips 21%
Other 4%

Education: 75.7% of MBJ subscribers are college graduates.

Doctoral Degree 9.4%
Masters Degree 18.8%
Post Graduate Study 9%
College Graduate 38.4%
Some College 19.2%
High School or Less 5.1%

Living Well: 74.8% of MBJ subscribers own a home in the $100,000+ price range.

Under $100,000 25.2%
$100,000 – $200,000 50.1%
$200,000 – $300,000 18.6%
$300,000 – $400,000 4.5%
Over $400,000 1.5%

Active Age Group: 65.5% of MBJ subscribers are 25-54.

Under 25 1.6%
25 – 34 12.1%
35 – 44 19.5%
45 – 54 33.9%
55 – 64 24.1%
65 and over 8.9%
Male 72.5%
Female 27.5%

You ready to hit the Tamale Trail?

Our annual "Come See Us" magazine offers ideas for spots in Mississippi ranging from golf to culture to history to food. Click the photo for ideas, stories and access to the digital edition of this year's magazine.

Ballet is positive image for Mississippi

Our annual "Come See Us" magazine offers ideas for spots in Mississippi ranging from golf to culture to history to food. Click the photo for ideas, stories and access to the digital edition of this year's magazine.

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