Advertising Demographics – Personal Demographics
Buyer Activity: 42% of MBJ subscribers plan to buy or lease a new automobile and invest in many other consumer goods in the next year.
| Clothing | 81% |
| Furniture | 50% |
| Insurance | 50% |
| Landscaping | 44% |
| Automobiles | 42% |
| Financial Services (loans, mortgages) | 29% |
| Jewelry | 28% |
| Cleaning Services | 22% |
| Stereo Equipment | 19% |
Personal Investments: 93% of MBJ subscribers are homeowners; 42% hold other real estate investments; 61% hold stock/bond investments.
| Home | 93% |
| IRA / Keogh Accounts | 55% |
| Stocks / Bonds | 61% |
| Mutual Funds | 67% |
| Certificates of Deposit | 32% |
| Real Estate other than home | 60% |
| Insurance-Related Investments | 41% |
| Annuities | 24% |
| Joint Ventures, Limited Partnerhsips | 21% |
| Other | 4% |
Education: 75.7% of MBJ subscribers are college graduates.
| Doctoral Degree | 9.4% |
| Masters Degree | 18.8% |
| Post Graduate Study | 9% |
| College Graduate | 38.4% |
| Some College | 19.2% |
| High School or Less | 5.1% |
Living Well: 74.8% of MBJ subscribers own a home in the $100,000+ price range.
| Under $100,000 | 25.2% |
| $100,000 – $200,000 | 50.1% |
| $200,000 – $300,000 | 18.6% |
| $300,000 – $400,000 | 4.5% |
| Over $400,000 | 1.5% |
Active Age Group: 65.5% of MBJ subscribers are 25-54.
| Under 25 | 1.6% |
| 25 – 34 | 12.1% |
| 35 – 44 | 19.5% |
| 45 – 54 | 33.9% |
| 55 – 64 | 24.1% |
| 65 and over | 8.9% |
| Male | 72.5% |
| Female | 27.5% |
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