Home » Author Archives: Contributing Columnist

Author Archives: Contributing Columnist

BILL CRAWFORD: Mississippi needs every federal dollar it can get

mississippi

Let’s get real.    Ignore political ideology for a moment.   Mississippi is a poor state, persistently landing near the bottom on income, health, and education rankings. Many families depend heavily on federal benefits to survive. So, too does state government (44 percent of total spending). Many small businesses’ survival depends heavily on federally subsidized families and government.   Yes, federal ...

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TODD SMITH — Which ads scored on the Olympic podium?

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When the 2016 Olympics began, many TV advertisers were crossing their fingers that their strategy would pay off. Reaching an estimated 26.5 million total viewers in the U.S., they were hoping their ads scored Olympic gold with the right audiences. To answer the pay-off question, advertisers will predominantly look at three specific areas of performance, according to Google Analytics: 1. ...

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JEFFREY GITOMER — What is the key that unlocks the sale?

advertising marketing

Is there a one word answer to making more sales happen? YES! Probing? Listening? Presenting? Talking? Assessing? Pain? Objections? Closing? Manipulating? The key to selling is not probing, listening, presenting, talking, assessing, pain, objections, and especially not manipulating. The key that unlocks sales is harmonizing. But you’d never know that from most salespeople’s actions. Selling is about understanding the other ...

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BILL CRAWFORD: Schools must become environments that instill virtue

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Teaching children “virtue” is the key to solving poverty, insists a reader and regular critic. That’s how we break the “cycle of dependency,” he said.   To do this, he argues, we must “indoctrinate our children from the early years with a sense of virtue through education.”    Well, “indoctrinate” threw me off. Reminded me of the old Soviet Union ...

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LAW ELEVATED — Paying for software development? Make sure you own it!

Software development concept in tag cloud on white background

In a digital society dominated by the saying, “there’s an app for that,” copyright protection is essential. Paying to have a work created does not automatically vest ownership of the copyright in the paying party. When making the decision to hire an individual to develop software either as an employee or independent contractor, companies must address ownership before work commences. ...

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JOSH MABUS — Are you a duck or a hunter?

duck2

I can work with someone who has different tastes than I have. I can work with someone who has different ideas about marketing. One thing I will never do is go duck hunting with someone who thinks they’re a duck. I had a particular type of meeting this week that is, thankfully, becoming more of a rarity with each year ...

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PHIL HARDWICK — What remarkable associations do that others don’t

News

Why do some organizations thrive and really make a difference when others seem to be just hanging on? One thorough research project revealed that there are several things that make a significant difference in the success of associations. This research, which was conducted by the American Association of Society Executives, was presented in a book entitled 7 Measures of Success: ...

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TODD SMITH — What sources do journalists trust most?

journalism

In a fast-paced digital society, companies have an ever-expanding platform to build a compelling brand story – and to resonate with a rapidly changing public. While public relations, advertising and marketing all have their place in building credible brands, survey after survey shows that editorial coverage generates better trust between a brand and consumers. Recently, Ogilvy proved this point again ...

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BILL CRAWFORD: Can Trumpism wean GOP from big money politics?

Donald J. Trump

Anger and frustration drive the voters who will support Donald Trump come whatever.   What I hear:  It’s about time somebody was willing to stick it to those (bad word) in Washington. And to Wall Street too. Those (bad word) in China and Mexico who steal our jobs need a lesson they won’t forget. Those (bad word) in the Middle East ...

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WE LAW — Badges, guns, subpoenas & search warrants: What to do?

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One day the People with Badges, Guns & Search Warrants may make an unannounced visit to your business. No business should assume it is immune. The state and federal government have a long reach into your business.   The fact you don’t directly take state or federal money doesn’t exempt you.  Your interactions with third parties who receive government funding ...

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