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Author Archives: Contributing Columnist

JOSH MABUS — Better, best and the business at rest

Marketing firms aren’t very dissimilar from fitness centers — at least in one sense. When a new year rolls around, there are lines out the door. As an individual resolves to improve his/her physical health, businesses generally look to improve their marketing. The analogy can be stretched a bit further. Sometimes, those who sign up for New Year’s improvements aren’t ...

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TODD SMITH — Use these tools to ignite your content marketing

It’s the perfect time to reflect on how your brand maximized content marketing in 2016 – and prep the launchpad for 2017. Did you meet your goals and objectives last year? Consider new tools available to enhance your content marketing strategy and influence your audience in new ways. One important development in 2016 was the major changes unveiled by Facebook. ...

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PHIL HARDWICK: So, you’re thinking of running for mayor

With the March 3rd qualifying deadline only a few weeks away, decision time is drawing nigh for those considering running for mayor or other municipal office. To assist in that endeavor, we have put together a list of questions that should be answered by any person considering a run for mayor. The first question is the most important one because it ...

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WESLEY McGREW — Being a “compliant” victim of cybercrime

When I discuss cybersecurity with business leaders, the most common misconception I see involves the role of security compliance. In my last column, I described the reality of cybercrime, a wild frontier of advanced attackers that can critically damage your business with impunity. In this dangerous environment, it’s important to realize that compliance alone will not protect you. Recently, the ...

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JOSH MABUS — Who’s inside the suit?

As humans, it’s in our nature to stereotype people. That’s not a moral critique—our brains are hardwired to make these evaluations based on relatively little information. We’re constantly doing it, especially in the business and marketing world. For instance, we see a CEO as a rigid taskmaster. He runs a tight ship, wears a suit every day, and keeps his ...

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TODD SMITH — 8 trends every brand & business leader should eye in 2017

Tech and digital marketing tools will continue to improve how brands, companies and businesses reach consumers as we open the book on 2017 – and executives must adapt to reach ever-evolving audiences. Here are some of the top trends and changes in products, marketing, and leadership to tune into going into the new year, according to Fortune: 1. The Internet ...

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COMMERCIAL FINANCE 701 — The outlook in Mississippi for 2017

Michael Lewis’ new book – The Undoing Project – should be the starting point for any projections about commercial finance in Mississippi during 2017.  The book underscores our defective reasoning process that routinely (1) underestimates uncertainty, (2) places too much weight on limited observations, and (3) ignores biases.  With those caveats in mind, we guesstimate the outlook for commercial finance ...

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JOSH MABUS — Price your experience above your product

Airbnb recently added a new level to its website — experiences. Beyond finding a place to stay when you travel, you can now pay to have someone guide you on an immersive and somewhat exclusive experience. You can pay for a tour of a reality TV production studio in LA followed by a catered lunch at the owner’s Venice home. ...

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TODD SMITH — Leverage your content marketing strategy in 2017

Content marketing is a powerful marketing tool that can drive your branding success in the new year. It can establish your business as an authority on a topic, increases traffic to your website, helps your brand reach new customers and much more! If you intend on using content marketing in 2017, it is important to be aware the constantly evolving ...

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