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TODD SMITH — TV news audience continues to dwindle

Blistering fast wireless networks, digital assistants everywhere, and a coming out bash for augmented reality. Americans are relying less on television for their news, according to a new Pew Research Center analysis. Just 50 percent of U.S. adults now get news regularly from television, down from 57 percent a year prior in early 2016. But that audience drain varies across ...

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TODD SMITH: 7 technologies to watch in 2018

Blistering fast wireless networks, digital assistants everywhere, and a coming out bash for augmented reality. These and other technologies are worth keeping an eye on in 2018, according to USA TODAY. There is sure to be more digital innovations on the horizon in 2018! All of these new technologies will leverage advances in machine learning and artificial intelligence in a ...

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TODD SMITH — ’12 Days of Christmas’ gifts rise only 0.6 percent in price; swans removed because of price volatility

True Loves are on full display this holiday season, on their merry way to a more robust and satisfying holiday shopping season, according to the annual PNC Christmas Price Index. To purchase the gifts included in the classic holiday song “The 12 Days of Christmas,” it will only cost 0.6 percent more than in 2016, according to the 34th annual ...

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TODD SMITH — Social media users vault past 3 billion

The latest Global Digital Statshot from We Are Social and Hootsuite reveals that the number of people using social media around the world has just passed the momentous 3 billion mark. With he world population at 7.5 billion and counting, that’s quite a milestone. Here are top trends: » 3.8 billion Internet users – with a 51 percent penetration rate. ...

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TODD SMITH — Media outlets receive boost since election

Rants by President Donald Trump and his administration on what they call the “dishonest media” appear to have had an unexpected – and welcome – side effect for some media companies, which have seen record numbers of new subscribers and donations. One of the most widely reported examples of this “Trump bump” is The New York Times, which added 235 ...

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TODD SMITH: Journalists share story pitching pet peeves

Reporters get 38,000 emails a year, and more than two-thirds of them are from people seeking publicity. It’s no wonder – there are more than times as many public relations specialists as reporters and correspondents, according to the Bureau of Labor Statistics. So it’s more important than ever to navigate all the noise with your journalist network with relevant – ...

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TODD SMITH: Amazon dives into food, detergent & diapers

Amazon already sells things like electronic accessories, office supplies and even clothing under a variety of its own brand names. Now it’s going all in on groceries and household products. While some people will point out that so-called “private labeling” is nothing new – grocery stores and big-box retailers have been increasingly pushing their in-house brands – this is a ...

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TODD SMITH — Twitter scores NFL streaming deal for 2016 games

Twitter has scored a big win for streaming live NFL games next fall! The social media company beat out heavyweights including Amazon and Verizon for global rights to stream the Thursday night games the league will host next season. The win gives Twitter the ability to show the games to users around the world, without requiring them to sign in ...

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TODD SMITH: Brands are getting presidential during national election cycle

Brands are getting into the presidential race, too, capitalizing on the political discourse – or lack thereof – with messaging aimed squarely at an engaged electorate. While brands don’t want to be associated with polarizing topics like immigration, the economy or religion, they are targeting ads that speak to the current mood of the country. A survey by the Global ...

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