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TODD SMITH: Improve Google search results for your PR

Ever heard the adage about the best place to hide a dead body is on page five of Google search results – because no one ever goes there? Current and prospective audiences do not travel that far on a search engine because they are either busy, lazy, or simply assume there is nothing past page two that they need to ...

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THE SPIN CYCLE: Twitter launches Curator search tool for media outlets

By TODD SMITH Twitter has launched Curator, its new product that lets media organizations, publishers, and broadcasters identify, filter and display tweets and Vine videos on any screen in real-time. The free service, which is something of a competitor to Storify, is designed to help those in the media industry and, soon, others too, make better sense of the barrage ...

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TODD SMITH’S SPIN CYCLE — Key takeaways from SXSW in Austin, Texas

The Spin Cycle – always on the lookout for innovative thought that drives the branding industry – rolled into Texas for the annual South by Southwest® (SXSW®) Conferences & Festivals, soaking up the latest in emerging marketing technologies. Between the panel sessions, keynotes, networking, barbecue, live music and parties there was no shortage of things to engage the senses at ...

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TODD SMITH'S SPIN CYCLE — Local news still drives audience in a digital age

Whether in a tech-savvy metropolis or a city where the town square is still the communication hub, local news matters deeply to the lives of residents. Across three disparate metro areas in the U.S., nearly nine-in-ten residents follow local news closely – and about half do so very closely, according to a new, in-depth Pew Research Center study, conducted in ...

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TODD SMITH'S SPIN CYCLE: 6 troublesome word pairs are bane of PR folks

Words are magic, and us PR practitioners ply our craft by building brands that make an impact through communication and strong writing. The Spin Cycle is always grabbing the publicity microphone and amplifying the importance of word choice. It’s the honey that makes brands golden. Here are the top word pairings that drive wordsmiths – and journalists alike – crazy! ...

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TODD SMITH'S SPIN CYCLE: 5 reputation winners of Super Bowl XLIX

The Super Bowl was a big hit for many big brands – and their ad spots. Comprehensive research from various sources (primarily TiVo, YouTube, USA Today’s Ad Meter, and Twitter polling via AdAge) indicate these five brands have received a positive boost from the work they did surrounding the big game: 1. Budweiser For whatever reason (read: consistency), Americans now ...

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TODD SMITH: Brands ready for big wins in Super Bowl XLIX

The Super Bowl – the greatest game of the year – is set to kick off this Sunday. The Spin Cycle is not talking about the Deflategate New England Patriots vs. the Seattle Seahawks. Yes, it’s the biggest sports event of 2014, and everyone across the globe – including The Spin Cycle – will be dialed-in to see the epic ...

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TODD SMITH'S SPIN CYCLE: PR resolutions: 15 sayings to give up in 2015

As we launch into 2015 and embark on another year of public relations, marketing, advertising and branding, let’s take a look at the phrases that cluttered our media pitches last year. The Spin Cycle hopes this list gets shared by every PR department, agency and company serious about building their brand in the marketplace. Inspiration for these PR resolutions came ...

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TODD SMITH'S SPIN CYCLE: The biggest #PRWinners of 2014

Welcome to 2015, and as we shift into high PR, marketing, advertising and branding gear, The Spin Cycle is continuing to churn on the peaks and valleys of our industry last year. Last week, we reflected on the epic PR fails of 2014. But there was plenty of positive PR to celebrate. So allow the Spin Cycle to take you ...

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