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TODD SMITH: Top advertisers are spending smarter – here’s how


Ad Age’s annual report on the nation’s top advertisers shows how blue-chip marketers are getting more bang for their billions of bucks. Ten key points from the 60th annual Leading National Advertisers report: 1. Total U.S. ad spending – measured media plus unmeasured spending – rose a slim 2 percent in 2014 for the 200 Leading National Advertisers, but the ...

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TODD SMITH — Benefits of building relationships with twitter influencers


Do you notice who is sharing, replying to and engaging with your tweets the most? Or the people you’re connected to within your industry, which have huge followings that can’t wait to hear the latest? Twitter can be a great tool for influencer marketing – building relationships with influential, targeted individuals or brands. Here are five reasons why you should ...

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TODD SMITH: Publishers are driving a mobile first culture


Publishers are pushing their reporters and other staff to think mobile-first in today’s media world. Recently, The New York Times said that it would temporarily bar employees, both inside and outside editorial, from accessing its desktop homepage while at the newspaper’s New York City headquarters. The thinking: With 47 percent of time spent with NYT’s digital content coming from mobile, ...

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TODD SMITH: Adweek ranks influence in marketing, media, tech

Adweek has rolled out its inaugural Power List, ranking the 100 most influential, innovative and effective leaders controlling media, marketing and technology. The publication considered the profiles and results of corporate titans, taking into account such criteria as the value of company assets, revenue and revenue growth, consumer reach and affinity, market performance, standing among rivals, number of employees, key ...

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TODD SMITH: Improve Google search results for your PR

Ever heard the adage about the best place to hide a dead body is on page five of Google search results – because no one ever goes there? Current and prospective audiences do not travel that far on a search engine because they are either busy, lazy, or simply assume there is nothing past page two that they need to ...

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THE SPIN CYCLE: Twitter launches Curator search tool for media outlets

By TODD SMITH Twitter has launched Curator, its new product that lets media organizations, publishers, and broadcasters identify, filter and display tweets and Vine videos on any screen in real-time. The free service, which is something of a competitor to Storify, is designed to help those in the media industry and, soon, others too, make better sense of the barrage ...

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TODD SMITH’S SPIN CYCLE — Key takeaways from SXSW in Austin, Texas

The Spin Cycle – always on the lookout for innovative thought that drives the branding industry – rolled into Texas for the annual South by Southwest® (SXSW®) Conferences & Festivals, soaking up the latest in emerging marketing technologies. Between the panel sessions, keynotes, networking, barbecue, live music and parties there was no shortage of things to engage the senses at ...

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TODD SMITH'S SPIN CYCLE — Local news still drives audience in a digital age

Whether in a tech-savvy metropolis or a city where the town square is still the communication hub, local news matters deeply to the lives of residents. Across three disparate metro areas in the U.S., nearly nine-in-ten residents follow local news closely – and about half do so very closely, according to a new, in-depth Pew Research Center study, conducted in ...

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