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TODD SMITH — The most popular brands in each state


Public relations and marketing agencies make it a priority to identify the nation’s regional brand tastes – why people choose Coca-Cola over Pepsi, or Ford over Chrysler – in one part of the country over another. While the volumes of marketing research can point to the brands that are held in high regard in a given state – and why ...

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TODD SMITH — CNN launches Great Big Story – answer to Vice And Buzzfeed


Just south of CNN’s Manhattan headquarters, in an office marked not with the broadcast company’s iconic logo, but a red rocket ship, nearly 30 new employees have spent time stealthily preparing to launch the broadcast network’s answer to publications like Vice and Buzzfeed: Great Big Story. GBS is an independent company fully funded by CNN, and it aims to create ...

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TODD SMITH: Top advertisers are spending smarter – here’s how


Ad Age’s annual report on the nation’s top advertisers shows how blue-chip marketers are getting more bang for their billions of bucks. Ten key points from the 60th annual Leading National Advertisers report: 1. Total U.S. ad spending – measured media plus unmeasured spending – rose a slim 2 percent in 2014 for the 200 Leading National Advertisers, but the ...

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TODD SMITH — Benefits of building relationships with twitter influencers


Do you notice who is sharing, replying to and engaging with your tweets the most? Or the people you’re connected to within your industry, which have huge followings that can’t wait to hear the latest? Twitter can be a great tool for influencer marketing – building relationships with influential, targeted individuals or brands. Here are five reasons why you should ...

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TODD SMITH: Publishers are driving a mobile first culture


Publishers are pushing their reporters and other staff to think mobile-first in today’s media world. Recently, The New York Times said that it would temporarily bar employees, both inside and outside editorial, from accessing its desktop homepage while at the newspaper’s New York City headquarters. The thinking: With 47 percent of time spent with NYT’s digital content coming from mobile, ...

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TODD SMITH: Adweek ranks influence in marketing, media, tech

Adweek has rolled out its inaugural Power List, ranking the 100 most influential, innovative and effective leaders controlling media, marketing and technology. The publication considered the profiles and results of corporate titans, taking into account such criteria as the value of company assets, revenue and revenue growth, consumer reach and affinity, market performance, standing among rivals, number of employees, key ...

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TODD SMITH: Improve Google search results for your PR

Ever heard the adage about the best place to hide a dead body is on page five of Google search results – because no one ever goes there? Current and prospective audiences do not travel that far on a search engine because they are either busy, lazy, or simply assume there is nothing past page two that they need to ...

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THE SPIN CYCLE: Twitter launches Curator search tool for media outlets

By TODD SMITH Twitter has launched Curator, its new product that lets media organizations, publishers, and broadcasters identify, filter and display tweets and Vine videos on any screen in real-time. The free service, which is something of a competitor to Storify, is designed to help those in the media industry and, soon, others too, make better sense of the barrage ...

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