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TODD SMITH: Publishers are driving a mobile first culture

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Publishers are pushing their reporters and other staff to think mobile-first in today’s media world. Recently, The New York Times said that it would temporarily bar employees, both inside and outside editorial, from accessing its desktop homepage while at the newspaper’s New York City headquarters. The thinking: With 47 percent of time spent with NYT’s digital content coming from mobile, ...

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TODD SMITH: Adweek ranks influence in marketing, media, tech

Adweek has rolled out its inaugural Power List, ranking the 100 most influential, innovative and effective leaders controlling media, marketing and technology. The publication considered the profiles and results of corporate titans, taking into account such criteria as the value of company assets, revenue and revenue growth, consumer reach and affinity, market performance, standing among rivals, number of employees, key ...

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TODD SMITH: Improve Google search results for your PR

Ever heard the adage about the best place to hide a dead body is on page five of Google search results – because no one ever goes there? Current and prospective audiences do not travel that far on a search engine because they are either busy, lazy, or simply assume there is nothing past page two that they need to ...

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THE SPIN CYCLE: Twitter launches Curator search tool for media outlets

By TODD SMITH Twitter has launched Curator, its new product that lets media organizations, publishers, and broadcasters identify, filter and display tweets and Vine videos on any screen in real-time. The free service, which is something of a competitor to Storify, is designed to help those in the media industry and, soon, others too, make better sense of the barrage ...

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TODD SMITH’S SPIN CYCLE — Key takeaways from SXSW in Austin, Texas

The Spin Cycle – always on the lookout for innovative thought that drives the branding industry – rolled into Texas for the annual South by Southwest® (SXSW®) Conferences & Festivals, soaking up the latest in emerging marketing technologies. Between the panel sessions, keynotes, networking, barbecue, live music and parties there was no shortage of things to engage the senses at ...

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TODD SMITH'S SPIN CYCLE — Local news still drives audience in a digital age

Whether in a tech-savvy metropolis or a city where the town square is still the communication hub, local news matters deeply to the lives of residents. Across three disparate metro areas in the U.S., nearly nine-in-ten residents follow local news closely – and about half do so very closely, according to a new, in-depth Pew Research Center study, conducted in ...

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TODD SMITH'S SPIN CYCLE: 6 troublesome word pairs are bane of PR folks

Words are magic, and us PR practitioners ply our craft by building brands that make an impact through communication and strong writing. The Spin Cycle is always grabbing the publicity microphone and amplifying the importance of word choice. It’s the honey that makes brands golden. Here are the top word pairings that drive wordsmiths – and journalists alike – crazy! ...

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TODD SMITH'S SPIN CYCLE: 5 reputation winners of Super Bowl XLIX

The Super Bowl was a big hit for many big brands – and their ad spots. Comprehensive research from various sources (primarily TiVo, YouTube, USA Today’s Ad Meter, and Twitter polling via AdAge) indicate these five brands have received a positive boost from the work they did surrounding the big game: 1. Budweiser For whatever reason (read: consistency), Americans now ...

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