Signs, logos change to HOPE

JACKSON — While Hope Community Credit Union (HOPE) and American Savings Credit Union (ASCU) officially merged Jan. 1, 2009, on July 1 all ASCU branches in Arkansas, Mississippi and Tennessee will convert their signage to the HOPE name and logo.

The two entities said the merger formed a larger, stronger community development financial institution that serves working families throughout the mid-South.

The name change will affect all five ASCU branches – two in Memphis, one in Jackson, Tenn., one in Robinsonville and one in West Memphis, Ark.. HOPE already has an existing branch in Memphis, as well as branch locations in Biloxi, Camden, Jackson, College Station, Ark., and New Orleans.

“This is an exciting step in our efforts to provide more and better service to our 28,000 member-owners. Building on the strengths of both institutions, HOPE is providing vital resources for people struggling to weather the current financial crisis,” said HOPE CEO Bill Bynum.