Hardy Reed staffers attend conference

Scott Reed

John Hardy

Ken Parkinson

Scott Reed, John C. Hardy and Ken Parkinson, Accredited Investment Fiduciary designees, from Hardy Reed Capital Advisors were among those attending the fifth-annual Fiduciary360 (fi360) National Conference in Scottsdale, Ariz. Attendees at the conference were updated on numerous issues relating to fiduciary best practices including new approaches to asset allocation in the aftermath of the crisis, professional ethics, implementing a true fiduciary business model, marketing that model as a differentiator for their practices, behavioral economics, emerging trends, compliance issues, risk management, planning in mayhem and target date funds.