Reader momentum is gaining for Twitter

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Published: March 7,2010

Tags: editor, Ross Reily, Twitter

The addition of Twitter to our collection of ways to reach readers has been a great success. Despite only having an account for just a few months, we have garnered more than 1,200 followers.

It has allowed us to branch out in ways that we might not have been able to do. Twitter, combined with our Facebook fan page is the basis for our social media strategy, which has worked well for us.

From a reader perspective, following us on Twitter and Facebook is a great way to keep up with the latest statewide and national business news throughout the day.

How we are getting our news

Considering that more and more people are getting their news from sources like Twitter feeds and Facebook, it was interesting to see last week a study from the Pew Internet and American Life Project, which reveals some interesting tidbits about how people in the United States are increasingly turning to the Internet as a major source for news.

It presents many insights on how Americans stay informed, and highlights the fact that many of us are already accessing news on our mobile phones.

For those considering producing news for mobile phones, or debating whether or not to venture in the news-on-the-go space, here are the key points from the extensive report.

Mobile News Spreads

A quarter of all American adults are reading news content on their mobile phones. This is only likely to grow, and hopefully it will convince news organizations to offer their content to mobile users. The report notes that, “some 80 percent of American adults surveyed own cell phones; 37 percent of them go online on their phones. Out of those who have mobile Internet, 88 percent get some form of news on their cell phones. This is 33 percent of adult cell phone owners, and 26 percent of the general population.”

On-the-go news consumers — meaning those reading news on their mobiles — are highly active on their mobile phones. They use social media services, send text messages, take pictures and instant message, among other activities. Mobile news producers should consider facilitating some of these other activities on their platforms in order to engage these savvy news consumers.

It is a continually changing world we living. Like in the business world, if you stand still, you will die. We all have to be willing to change with the times.

For us, that means moving forward and staying updated with social media, our web site and moving in a direction to where we can offer news for your mobile devices.

Contact Mississippi Business Journal editor Ross Reily at ross.reily@msbusiness.com or (601) 364-1018.

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