BancorpSouth shows ‘affinity’ for universities

TUPELO — BancorpSouth plans to establishment of branded checking accounts and debit cards at Mississippi State University and the University of Southern Mississippi.

“BancorpSouth’s support of colleges and universities, including participation in a range of athletic sponsorship opportunities, is one of the wisest investments we make, providing a foundation for growth and viability in the communities and states where we operate,” said Jim Kelley, BancorpSouth president and COO.

Michael Lindsey, senior vice president and head of retail banking, said “Our association with the states’ college and university athletic programs offers added-value visibility for our BancorpSouth brand and advertising cost effectiveness, two enviable marketing goals.”

Complete details of the arrangements are being finalized, with start dates anticipated during the fourth quarter of this year.