That’s not a way to whip up business
by MBJ Staff
Published: November 21,2010
Mississippi’s business and civic leaders want to sell the Magnolia State as a great place to do business, to raise a family, to educate children. So excuse them for the revulsion they must feel at the cell phone video that aired on CNN, YouTube and everywhere else the last couple of weeks.
Viewing a belt-wielding adult lashing a bent over youngster inside Jackson’s Murrah High School gym had to draw a range of reactions — horrible, terrible, disgusting, pick one. It’s equally as hard to shake the sound reverberations that come with a belt striking skin, time and again. That popping sound, like a firearm going off, gave testament to the pain the adult inflicted on the child.
The leaders knew in that instant that with each strike, the image enhancement they’ve managed for Mississippi suffered some. How do you sell the state as an economic development destination when it is portrayed from Boston to Bakersfield as a condoner of violence against children and an employer of bullies?
As for countering this sort of thing, let’s start with the Murrah basketball coach, school officials and the daily newspaper putting the euphemisms back where they belong, back where they can’t do any harm.
When Aunt Tillie dies you can say she “passed away.” That harms no one and still reflects the finality of her departure.
When you pull out a five-pound weightlifting belt and start wailing on a child, you aren’t “paddling” the child. Nor are you administering “corporal punishment.”
You’re whipping the child. You’re abusing the child.
Fact is, you’re assaulting the child.
Business must make it its business to emphasize that message to school officials across the state.
To sign up for Mississippi Business Daily Updates, click here.
Top Posts & Pages
- District at Eastover construction to start later this year
- Fervor grows for Tuscaloosa Marine Shale
- Ex-Northwest Rankin coach David Coates dies before drug trial
- Stabenow, Cochran brace for full Senate vote on Farm Bill
- Keeping Our Eye On Nathan McNeill
- Counties ‘hoping to get it right’ as they await Tuscaloosa Marine shale boom
- With no interim, board begins hunt for MVSU president
- LNG facility hoping to begin exporting natural gas