MarineMax, Marinas International strike deal

by Wally Northway

Published: February 28,2011

Tags: alliances, boats, marine, recreation, retail, sales

CLEARWATER, Fla. — MarineMax Inc., the recreational boat and yacht retailer, has formed a strategic business alliance with Marinas International, one of the largest marina operators in the United States with 27 locations across the country.

This business alliance will allow MarineMax access to Marinas International’s marinas and the opportunity to establish sales brokerage offices while supplying Marinas International with increased traffic and occupancy for its more than 15,000 slips.

The sales brokerage offices will primarily focus on listing, marketing and management of brokerage boat sales and will also provide an outlet for new and used boat sales for MarineMax. The first phase of these offices will open in Massachusetts, New Jersey, Ohio, Michigan, Georgia and Mississippi.

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