Experts: Don’t avoid social media due to fear of negative comments

Companies that have not yet waded into the waters of social media often fear negative customer comments. But Jackson area advertising gurus agree that the biggest social media risk is not engaging and monitoring what customers are already saying about you. Beth Kander, who just transitioned from copy writer to social media director at Mad […]

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One Response to “Experts: Don’t avoid social media due to fear of negative comments”

  1. Social media outpaces everyone else with news of bin Laden death | socialmarketinghub.com Says:

    [...] media risk is not engaging and monitoring what customers are already saying about you. Read more on Mississippi Business Journal Share and [...]

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