Cross-selling gains steam as banks widen quest for revenue
Whether you’re a wage earner or business owner your bank manager and his staff have a pitch for you
by Ted Carter
Published: August 21,2011
Tags: Cross-selling, marketing products and services, Tommy Solomon, up-sell
An emphasis on marketing products and services to current customers has led bank managers to leave their offices and work the lobby much like a maître d in a dining room. With that visibility comes a new inquisitiveness about the financial services and products you may need. With loan demand stuck on stopped and deposits [...]
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