Expectations high for convention hotel revenue per available room

by Ted Carter

Published: December 11,2011

Tags: convention center hotel, downtown hotel market, JACKSON

In its first year of operation, a convention center hotel in Jackson would achieve a revenue-per-available room rate more than double the current rate for Jackson’s downtown hotel market.

That’s the ambitious projection of a market feasibility study done for potential hotel development partner Transcontinental Realty Inc. of Dallas and on which city officials appear ready to rely in assessing the market potential of a proposed 304-room convention headquarters hotel.

Revenue per available room, or rev-par, is a yardstick of total rooms…

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