C Spire signs sponsorship pact with Grizzlies, FedExForum

RIDGELAND — The Memphis Grizzlies and C Spire Wireless have entered into a multi-year sponsorship agreement involving the NBA Western Conference team and FedExForum.

Terms were not disclosed.

As part of the agreement, the Memphis Grizzlies have chosen C Spire Wireless as the official wireless partner of the professional basketball team and FedExForum and will offer the carrier exclusive category rights for marketing promotion and technology development.

The agreement gives C Spire Wireless marketing and promotional rights through the Grizzlies’ 2012-13 season. Some of the applications the company intends to pursue as part of the sponsorship include augmented reality, specialized mobile applications and other consumer engagement initiatives, according to Jim Richmond, director of corporate communications for C Spire Wireless.

Richmond said. “As a corporate leader in the community, we’re delighted to be affiliated with the Memphis Grizzlies and FedExForum — two of the biggest names in Tennessee sports and entertainment.”