SMALL BUSINESS SPOTLIGHT: Whitehead Street Clothiers, Jackson

Before any man can develop his own style, he has to understand the simplicity of the basics.

“The timeless prep look is the foundation for classic styling,” said Greg Rozina, manager of Whitehead Street Clothiers. “It is okay to break the rules once you understand them. Good taste, however, never changes. So the most important thing to remember is that there is no substitute for quality and honesty of fabric and fit.”

Whitehead Street Clothiers is different than some other men’s stores in the focus on the classics. It is reminiscent of the stores men frequented 25 to 30 years ago.

Greg Rozina stands in front of the Whitehead Street Clothiers.

“You are surrounded by herringbone, hounds tooth, old school ties, poplin, seersucker, pinstripes, and Scottish plaids,” Rozina said. “It is truly a gentlemen’s haberdashery from the past returning to Mississippi. While we are not oblivious to current styles, we understand better than most that true style is timeless. We don’t want to load customers up on trendy styles that will only be tossed next year when the next hot trend is promoted by the fashion industry.”

It isn’t how many clothes a man has in his closet or how much they cost that is the most important thing. The Whitehead Street philosophy is a man will not need a big wardrobe.

“Keep it simple,” Rozina said. “Every man needs a dark suit, a lightweight summer suit and a classic pinstripe. The navy blazer is the most basic and versatile coat in the wardrobe. It is essential to own from teen years on. Never be without one. Add to that a herringbone or glen plaid sport coat and you have the basics of your wardrobe. From there you can build with a variety of colors and fabrics to reflect your own style. We are always amazed when sales people try to sell the latest fashion without knowing whether or not you have the basics. We start with a gray or blue suit and mix almost any of our rep ties with them for a great classic look.”

Men are notorious for not liking to shop. But the man cave atmosphere at Whitehead Street makes it more appealing with the photos of Ernest Hemingway deep-sea fishing down in Key West, hanging side-by-side with original oil paintings of hunters and fly rod fishermen by the well-known local artist Greg Cartmell.

“Walking into Whitehead Street is definitely an experience any man can appreciate,” Rozina said. “A gemsbuck head overlooks the leather club chairs, the zebra skin and the vintage collection of pond boats from St. Martin’s gallery. Whitehead Street, the former home of Ernest Hemmingway in Key West, exudes the atmosphere of a gentleman’s club well equipped with sporting classics such as a collection of custom made knives signed by Greg Cartmell.”

Both men and women shop at Whitehead Street Clothiers. Women shop for men especially during Christmas, Father’s Day and other occasions.

Rozina said while their store located on the outer southern parameters of Highland Village is not huge, it fills a big void in the Jackson area carrying such brands as Southwick, H. Freeman, New England Shirt Company, Olukai shoes, Collard Green neckwear, Hertling dress trousers, Adkinson ties, Overton, Peru Unlimited, Heritage 34 jeans, Tailor Vintage, Col. Littleton, Kakadu Traders of Australia, Torino belts and leather goods and many more. All alterations at Whitehead Street Clothiers are complimentary.

More on Whitehead Street

Name: Whitehead Street Clothiers

Address: 4500 Highland Village, Suite 149, Jackson

Date founded: November 2011

Owner: Paul R. Matlock

Phone: (769) 257-7974

Website: www.whiteheadst.com

Facebook: www.facebook.com/whiteheadstreet

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