Capital City hires consultant to work on negative image

JACKSON — For years, Mississippi’s capital city has battled a reputation as a place of blight, corruption and high crime.

Now, Jackson officials say they have enlisted help to upgrade public perception of the state’s biggest city. A local advertising firm, Fahrenheit Creative Group, has been hired in a $45,000 contract, to create better vibes for Jackson.

City Council president Tony Yarber tells the Clarion-Ledger he’s frustrated by the negative perceptions.

Critics argues the perceptions are based in realties: crime is a serious problem in many areas of Jackson, boarded-up homes can be found in even more affluent neighborhoods and politics is widely seen as more theater than a serious exercise in good-government.

Yarber says it’s time to focus on Jackson’s upside, such as its cultural diversity.

One Response to “Capital City hires consultant to work on negative image”

1. Capital City hires consultant to work on negative image « Says:
   July 31st, 2012 at 1:55 pm

   [...] msbusiness.com/2012/07/capital-city-hires-consulta…image Share this:TwitterFacebookLike this:LikeBe the first to like this. [...]