Store’s website growing into an industry of its own
Libby Story McRight lives to create but the young retail entrepreneur is content to leave the creative work that goes into the Libby Story website to her graphic artist husband, John Hunter McRight, and a full-time web master.
“Our website is like an industry in itself,” says McRight. “It’s like a store. We have a fulltime person running it. We’re running blogs. We have a company that’s getting our name out there in the cyber world.”
The attention the Libbystory.com has received far beyond Mississippi has made it “a huge advertising tool,” especially on Facebook, McRight says.
Blogs last week had a “Gift Guide for Your Guy,” a piece on “Festive Backdrops” and even a tea recipe.
In the Tweetersphere, the store announced its daily winners of scarf and book giveaways and gave reminders there was still time to fill out a holiday wish list.
McRight has not fully escaped website tasks, and when one comes her way she finds “it way harder than having an actual store.”
In dealing virtually, you lose so much of the realness of an actual store, she notes, but emphasizes that the very realness of the store is what brings people to the Libby Story website.
To sign up for Mississippi Business Daily Updates, click here.
One Response to “Store’s website growing into an industry of its own”
FOLLOW THE MBJ ON TWITTERMy Tweets
Top Posts & Pages
- GreenTech holds grand opening of neighborhood electric vehicle plant
- NEW IN MADISON COUNTY — Mississippi Bio-Medical Business Collaboratory to be introduced Friday
- Turner Grain’s transition will help consolidate lawsuits alleging breach of contract
- Granddaughter of Barq's Root Beer founder dies at 90
- Mississippi Film Studios signs contract with New Orleans company
- MDOT cutting more than 40 jobs in Right-of-Way Division
- Mars Food expanding Delta plant; investing $31M and adding jobs
- David Duval, former British Open winner, joins Sanderson Farms field
- Alcorn president launches new customer service task force
- Board authorizes sale of company that owns Silver Slipper Casino