C Spire signs contract extension with NBA’s Grizzlies

RIDGELAND — The Memphis Grizzlies and C Spire Wireless have entered into a multi-year extension of an agreement involving the NBA Western Conference team and FedExForum.

Terms were not disclosed.

As part of the agreement, the Memphis Grizzlies will continue its relationship with C Spire Wireless as the official wireless partner of the professional basketball team and FedExForum and offer the carrier a suite of category rights for marketing promotion and technology development.

The agreement gives C Spire marketing and promotional rights through the Grizzlies’ 2015-16 season. Some of the areas the company intends to pursue as part of the sponsorship include specialized mobile applications and other interactive consumer and fan engagement initiatives, according to Jim Richmond, vice president of corporate communications for C Spire Wireless.

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