MDA introduces new ‘Mississippi Homecoming’ tourism ad campaign

Malcolm White

Malcolm White

JACKSON — The Mississippi Development Authority’s Tourism Division has unveiled its new advertising campaign. With a nod to 2014 as the Year of the Creative Economy, the campaign – “Mississippi Homecoming” – invites visitors to celebrate every aspect of the state’s cultural heritage.

“No other state in the country is home to such a wealth and diversity of creative talent as Mississippi,” Gov. Phil Bryant said. “I proclaimed 2014 as ‘The Year of the Creative Economy — a Mississippi Homecoming’ to showcase our state’s tremendous talent and to give Mississippians and visitors alike the opportunity to see firsthand what makes our state so special. We’re having a homecoming, and we’re inviting the world.”

“The Mississippi Homecoming advertising campaign tells the Mississippi story in a way we’ve never done before,” said Malcolm White, MDA tourism director. “We are sharing the real Mississippi experience through the voices of some of our most celebrated musicians, artists and chefs embody the creative spirit that drives our state’s cultural identity. This is our way of announcing to the world that Mississippi is the place to experience arts and culture, alongside great food and amazing people. We are inviting everyone to come home to Mississippi, where the Year of the Creative Economy is being celebrated all year long.”

Announced by Bryant last December, the “Year of the Creative Economy — Mississippi Homecoming” will feature both ongoing events and new activities to highlight the state’s vast talent across the creative spectrum throughout 2014. It will also emphasize the impact the creative economy has on local economies, accounting for more than 60,000 jobs across the state.

The celebration will bring home many well-known artists, performers and others to join the festivities in their respective home communities and to showcase the talent and drive grown out of their Mississippi experience. Robert St. John, Cassandra Wilson, Morgan Freeman, Bobby Rush and Marty Stuart are among the Mississippians featured in the advertising campaign.

White added, “No one throws a party quite like we do. That is the message we are driving home through vibrant images, engaging copy and familiar faces.”

The campaign rolls out later this month with television and radio spots in target markets, including Jackson, Memphis, New Orleans, Mobile, Birmingham and Baton Rouge.

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