Author Archive

JEFFREY GITOMER: What are you learning new every day? Something or nothing?

When I was 20, I knew everything. By the time I reached 21, I realized how stupid I actually was. Somewhere between the ages of 20 and 21 (personal enlightenment), I rededicated myself to education, personal development, and professional development. And I’ve stayed on that track for more than 45 years. My goal then, and […] [...]

JEFFREY GITOMER: Don’t just drink the water, eat it!

by Published: March 19,2015

Tags: advertising, Business, Jeffrey Gitomer, Mississippi, NEWS, PR

Ask anyone in New York City why their bagels are the BEST in the world and they’ll say, “It’s the water!” Ask anyone in Philadelphia why their cheesesteaks are the BEST in the world, and they will say, “It’s the bread.” Further questioning one will ask, “Why is the bread so different?” and they will […] [...]

JEFFREY GITOMER — Turn ideas into ACTION to have a GREAT Year

by Published: February 19,2015

Tags: advertising, Business, gitomer, Mississippi, PR

Everyone wants to have a great year, and many start with a flurry. Problem is that many can’t keep up the momentum or maintain the dedication to make “great” a reality. The health clubs and gyms are already less crowded. Last week I posted my list of 21.5 things to do so that you can […] [...]

JEFFREY GITOMER: Have your BEST year ever? Or have a GREAT year?

by Published: February 12,2015

Tags: Business, Jeffrey Gitomer, Mississippi, NEWS

I’m challenging you NOT to have your BEST year ever. Rather, have a GREAT year. A great family year. A great achievement year. A great money year. A great health year. The secret of “great” is NOT to start with “it.” The secret of “great” is to start with “you.” “IT” is I’m gonna buy […] [...]

JEFFREY GITOMER: More BIG Questions and BIGGER Answers

Here are a few more sales, business, and life answers that can help you make more sales TODAY, and help you build a personal brand and reputation FOREVER. 1. Jeffrey, what do you do EVERY DAY to build attraction and brand? What do you do to create consistency in your daily business habits? And I […] [...]

JEFFREY GITOMER: There are lots of excuses for no success, but very few reasons

by Published: November 13,2014

Tags: advertising, Business, Jeffrey Gitomer, Mississippi, NEWS, PR

People who do not succeed have one distinguishing trait in common. They know all the reasons for failure, and have what they believe to be air-tight alibis to explain away their own lack of achievement. Some of these alibis are clever, and a few of them are justifiable by the facts. But alibis cannot be […] [...]

JEFFREY GITOMER — What do you do when workplace ‘change’ happens?

by Published: November 7,2014

Tags: Business, column, Jeffrey Gitomer, Mississippi, NEWS

For most people, “change” is a mixture of what was, what used to be, what is present, what I’m being faced with now, what I believe the future holds, and what I have to change to face that future. In short, how does this change affect me, my family, my lifestyle, and my position? That’s […] [...]

JEFFREY GITOMER: How’s your networking working? Better if you follow the rules

by Published: October 23,2014

Tags: advertising, Business, Mississippi, NEWS, PR

I went to a networking meeting last week hosted by a formal networking organization called Business Network International. Many of you know this group. They have meetings all over the world. This particular chapter meeting was in New York City, and is populated by sophisticated business people who are on fire. NOTE WELL: NYC business […] [...]

JEFFREY GITOMER: What investment in your business are you REALLY making?

”Return on Investment” (ROI) in business is predicated on the ability of the company to deliver as promised in product, profit, and its accompanying service. It’s amazing to me that everyone measures ROI to the penny, and no one measures ROS (return on service) at all. Most companies are too busy pissing their money away […] [...]

JEFFREY GITOMER — To ensure promptness. An old and new tradition

Ever leave a tip? Sure you have. And most of the time, the amount of the tip is based on the perceived service or quality. Sometimes it’s a combination of qualities: food plus server’s performance. But these days, tipping has changed. Everyone seems to have his or her hand out, asking – no, begging – […] [...]

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