Author Archive

JEFFREY GITOMER: What investment in your business are you REALLY making?

”Return on Investment” (ROI) in business is predicated on the ability of the company to deliver as promised in product, profit, and its accompanying service. It’s amazing to me that everyone measures ROI to the penny, and no one measures ROS (return on service) at all. Most companies are too busy pissing their money away […] [...]

JEFFREY GITOMER — To ensure promptness. An old and new tradition

Ever leave a tip? Sure you have. And most of the time, the amount of the tip is based on the perceived service or quality. Sometimes it’s a combination of qualities: food plus server’s performance. But these days, tipping has changed. Everyone seems to have his or her hand out, asking – no, begging – […] [...]

JEFFREY GITOMER: Why your sales process or sales system doesn’t work

by Published: September 24,2014

Tags: advertising, Business, Jeffrey Gitomer, Mississippi, NEWS, PR

Are you being forced to sell someone else’s way? Are you uncomfortable using a “system” of selling? I read a report yesterday stating that 70% of all sales systems and sales initiatives fail. I have no idea who created that number (personally, I use 74% for all my statistical reports), but the point is clear. […] [...]

JEFFREY GITOMER: Are you a social sales pacesetter? Or are you losing business to one?

by Published: September 15,2014

Tags: Business, Jeffrey Gitomer, Mississippi

Here are a few questions to get your social sales juices flowing: Why are big companies interested in big data? Why are formerly non-social companies suddenly scouring and analyzing social data? Why is “mobile” the new “social?” Why is “cloud” the new data room? Often referred to as pacesetters, companies that have chosen to embrace […] [...]

JEFFREY GITOMER: Overlooked power may be your kryptonite

by Published: August 29,2014

Tags: advertising, Business, Jeffrey Gitomer, Mississippi, PR

I see, therefore I learn. I see, therefore I think. I learn and I think, therefore I reason and respond. THE POWER: That is the power of observation. How are you taking advantage of that power? How would you rate your power of observation? What are you looking at? How does what you see impact […] [...]

JEFFREY GITOMER — ‘Why’ of sales and selling will lead you there

by Published: August 22,2014

Tags: advertising, Business, editorial, Jeffrey Gitomer, Mississippi

I  sat in a Jim Rohn seminar one day in 1995 and heard him say, “Formal education will earn you a living. Self-education will earn you a fortune. You decide how much of a fortune you want to earn by how willing you are to self-educate.” I was frozen in my front-row seat. A stunning […] [...]

JEFFREY GITOMER: What CEOs want to talk about (HINT: It ain’t your product)

Everyone tells you to meet with the decision maker. Everyone tells you to meet with the CEO. However, it seems no one offers any advice on what to SAY when you get to that meeting, what to DO when you get to that meeting, or what to ASK when you get to that meeting. HARSH […] [...]

JEFFREY GITOMER: Easiest way to make a sale? Start at the top!

by Published: August 11,2014

Tags: advertising, Business, Jeffrey Gitomer, Mississippi, PR

If you’ve never been to the Guggenheim Museum in New York City you’re missing an exceptional experience and an incredible lesson in sales. When you enter this Frank Lloyd Wright designed building, you’ll be immediately amazed by the rotunda exposing the entire museum. Art is everywhere and a giant ramp wraps around six floors of […] [...]

GITOMER: The ultimate response to ‘I want to think about it.’

When a customer says “I want to think about it” or “I need some time to think it over” it’s one of the most frustrating expressions a salesperson can hear. You feel helpless, or if you’ve been poorly trained, you lapse into some manipulative dialogue that proves you’re both a crappy salesperson and you’re only […] [...]

GITOMER — Twitter webinar firestorm, tweet this!

I  did my first big Twitter group tweet last week. It’s called a “tweetcast.” Three companies – Adly (adly.com), Evolve!, Inc. (evolvesinc.com) and KiteDesk, (KiteDesk.com) – combined resources and invited 22 experts, including me, to tweet the answers to questions as they were posted. The result was a firestorm of tweets, re-tweets, and assorted comments. […] [...]

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