Author Archive

GITOMER: The customer is stalling. What do I say now?

by Published: April 21,2014

Tags: Business, gitomer, Mississippi

Jeffrey, When a client says he or she is “still reviewing their options,” I know you say that’s the result of their ability to see the value in my product or service. But how should I respond to this objection without pushing the customer away? Thanks, Gladys You are correct that the customer has not […] [...]

JEFFREY GITOMER: The questions that matter most in a sales presentation

When you’re giving your sales presentation, do you really know what the customer is thinking or what they’re asking themselves as you’re presenting? I doubt it. You’re too busy trying to sell. Shake the hand. Smile the smile. Show the slides. Talk the talk. Do the demo. Ask the superficial questions. Try the close. Try […] [...]

GITOMER: We are on the path to 1,000 sales leads

Last week I wrote about the big picture of what it would take to attract 1,000 leads, both the philosophy and structure of what would create the attraction. I also talked about all the research I did to find “the best time” to tweet, re-tweet, post and take other social actions in order to get […] [...]

GITOMER: A game plan to generate a thousand social media leads.

by Published: March 21,2014

Tags: advertising, Business, marketing, Mississippi, sales

I have a goal and a plan to attract 1,000 leads in the next 30 days. Six months ago I launched my Gitomer Certified Advisor program. It allows others in the coaching and training field to use my brand and sell my classroom training and my online platform along with their offerings — or by […] [...]

GITOMER: I know you love your business. Do your customers?

What’s the “RAP” on you and your business? What do you mean you don’t know? YOU CREATED IT! Just ask Mother Google. She is standing by with millions of info-bits and info-bites about you and your business that you (or anyone) can have in a nanosecond. For free. What is posted about you (not what […] [...]

GITOMER: Writing my own legacy. One word at a time. Yours?

by Published: March 7,2014

Tags: Business, column, Jeffrey Gitomer, Mississippi

What do you do when you get up every day? Anything to do with your legacy? I doubt it. Here’s a short version of your morning: Shower. Coffee. TV. Get dressed. Check your calendar. Check your email. Check your social media. Maybe even make a follow-up call (or two) or read a few pages. No […] [...]

GITOMER: Online subscriptions offer amazing perks and value

by Published: February 21,2014

Tags: Business, column, Jeffrey Gitomer, Mississippi

Online publications are the rage and the future. They offer amazing value for the publisher, for the advertiser, and for the reader. They also offer more than significant cost reduction for all three players. BACKGROUND: I moved to Charlotte in 1988. I brought as much of the Northeast with me as I possibly could. That […] [...]

GITOMER — How is a cup of coffee like a sale? When it’s with a customer!

by Published: February 17,2014

Tags: Business, column, Jeffrey Gitomer, Mississipp

I like coffee. Dark, black coffee. Espresso. No cream. No sugar. Just dark, black coffee. You? But I look at coffee differently than you do. I don’t “wake up and drink it.” I venture out to a coffee shop and an early morning meeting, and oh, by the way, I have coffee. My goal each […] [...]

JEFFERY GITOMER — Four more words that will “shape” my 2014

by Published: January 16,2014

Tags: Business, gitomer, Instagram, Mississippi

L ast year I posted four words on my bathroom mirror: FINISH, WRITE, SHAPE and YES. Based on last year’s success, this year I decided to create two four-word categories. One for achievement and one for improvement. Not “goals” in the sense that you may be thinking about — rather intentions that I consciously and […] [...]

Who’s afraid of social media and social networking? You are!

by Published: April 10,2011

Tags:

You’re a chicken. Let me correct that. You’re a dumb chicken. You’re out in the middle of the road, pecking for scraps of food, and an 18-wheeler is about to run you over. LET ME EXPLAIN: Business social media has created the biggest chicken farm in the history of mankind. But you’re chicken to get […] [...]

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