Author Archive

THE SPIN CYCLE — Pitching pitfalls that drive journalists crazy

How well do us PR practitioners and journalists get along? Sometimes it’s easy to avoid common mistakes that will prevent your brand from getting covered and possibly ruin your relationship with the journalist – and who better than journalists themselves to give us tips? With the help of Martin Bryant, editor-in-chief at The Next Web, […] [...]

TODD SMITH’S SPIN CYCLE — The difference between PR and advertising

by Published: July 25,2014

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Forbes just published a piece discussing, in some detail, “the real difference between PR and advertising.” This realness in difference begins with an old saying: “Advertising is what you pay for, publicity is what you pray for.” Or, boiled down, advertising is paid media, public relations is earned media. It’s a simple maxim from a […] [...]

TODD SMITH’S SPIN CYCLE: Top green brands: The blue oval is really green

Just about every major corporation today understands the importance of running a sustainable business. Generally speaking, this means one in which water gets conserved, energy and materials come increasingly from clean sources, and the social impact of the business is positive. The trouble is, until now there have been few ways to measure not only […] [...]

TODD SMITH’S SPIN CYCLE: New PR and marketing study busts myths on industries

By Todd Smith Some commonly held beliefs about PR and marketing – especially content marketing and SEO adoption – are more myth than reality according to a comprehensive study on industry trends conducted recently by Vocus, a public relations and marketing software company, and Market Connections Inc., a research firm based in Virginia. The results […] [...]

TODD SMITH — The Spin Cycle: O.J.’s wild ride 20 years ago ushered in new era of journalism

It’s hard to believe it’s been 20 years since our world was transfixed by an astonishing, slow-motion car chase – O.J. Simpson in that white Bronco, pal Al Cowlings at the wheel, more than a dozen police cars in pursuit, TV helicopters looming overhead. Simpson’s former wife, Nicole Brown Simpson, and her friend, Ronald Goldman, […] [...]

Todd Smith’s Spin Cycle — Google takes a bite out of the Apple, supplants Top Technology Co. as most valuable brand

Google has taken a big bite out of the Apple – and has knocked the Cupertino, Calif. tech giant off as the most valuable brand in the world, according to a recent branding study. Millward Brown, a national brand and marketing research company, has ranked Google as the top brand in the world in its […] [...]

THE SPIN CYCLE — Time – Like other media outlets in our digital world – blurs line between news and advertising

Another media outlet has bitten the dust, and blurred that time-honored line between the news and advertising side of journalism – featuring ads on the front page/front cover. Time Inc., the nation’s largest magazine publisher, is now running Verizon Wireless ads on the cover of two of its most iconic titles, Time and Sports Illustrated. […] [...]

THE SPIN CYCLE — How journalists use social media to report the news, pinterest branding campaigns

A new report from the Indiana University School of Journalism shows how U.S. journalists are using social media to report the news. Based on online interviews with 1,080 U.S. journalists conducted last fall, the new report updates previous findings and adds new ones concerning the role of social media in journalism. Key findings: » 78 […] [...]

TODD SMITH — Key shifts in social media strategy, new dictionary words emerge

by Published: May 30,2014

Tags: Business, Deane Smith, Mississippi, Todd Smith

Do you ever wonder how marketers and business owners are using social media to grow their business? Whether they are concerned about declining Facebook reach? What platforms and strategies they intend to invest their time in? Wonder no more. Social Media Examiner has just released its annual Social Media Marketing Industry Report after surveying more […] [...]

TODD SMITH: Crisis management at your fingertips – new app launched

by Published: May 26,2014

Tags: Business, marketing, Mississippi

Crisis management is coming to a smartphone near you. Ketchum – a leading global PR agency – has launched Mobile RepProtect, an iOS and Android app that the firm hopes will give sweaty-palmed clients the ability to conquer any would-be PR nightmare from the comfort of their own smart phone or tablet. The idea, says […] [...]

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