Archive for the ‘COLUMNS’ Category

TODD SMITH’S SPIN CYCLE — The difference between PR and advertising

by Published: July 25,2014

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Forbes just published a piece discussing, in some detail, “the real difference between PR and advertising.” This realness in difference begins with an old saying: “Advertising is what you pay for, publicity is what you pray for.” Or, boiled down, advertising is paid media, public relations is earned media. It’s a simple maxim from a […] [...]

BOOK BIZ — Looking at the bright side of failure

Spending 320 pages reading about failure may not seem like the most compelling idea, but hear me out. Economics and business journalist Megan McArdle’s first book makes a strong and thought-provoking case for the importance of failure. McArdle walks us through failures of all kinds: her own personal failures, numerous stories of business and entrepreneurial […] [...]

MARTIN WILLOUGHBY — Tyler Raborn finds success and fulfillment with Raborn Media

by Published: July 25,2014

Tags: Business, column, law, Mississippi, Raborn Media, Steve Jobs

If we are not careful, we can find ourselves living someone else’s version of our life rather than our own. Whether from a parent, spouse, friend or simply societal expectations, the pressure to follow a path in life that is not our own choosing can be enormous. In his 2005 commencement address at Stanford University, […] [...]

FRANK BROWN: A pitch for kindness could become a big hit

by Published: July 25,2014

Tags: Business, column, Delta, Frank Brown, kindness, Leland, Mississippi

My brother had alerted me that a package was heading my way, but I was a still slightly surprised and even more curious when I pulled the rectangular, hand-addressed cardboard box from my mailbox. His work is about to uproot him from his Florida home and send him overseas, so I suspected he had found […] [...]

GITOMER: The ultimate response to ‘I want to think about it.’

When a customer says “I want to think about it” or “I need some time to think it over” it’s one of the most frustrating expressions a salesperson can hear. You feel helpless, or if you’ve been poorly trained, you lapse into some manipulative dialogue that proves you’re both a crappy salesperson and you’re only […] [...]

HU MEENA — Moving Mississippi schools into the technology fast lane requires getting high-speed Internet into our classrooms

by Published: July 23,2014

Tags: Business, C Spire, education, Hu Meena, Mississippi, technology

Technology is rapidly changing how we educate our children.  From iPads and tablets to laptop computers, today’s classrooms look nothing like those from even a few years ago.  To power this quantum change, teachers need access to the latest digital learning platforms and schools need high-speed Internet connections for all students. Recent media reports have […] [...]

DAVID DALLAS: Mr. McDaniel goes to Washington

The McDaniel campaign may yet have their day in court to plead foul play in Mississippi’s Republican Primary, but that seems an unlikely route for McDaniel to have the chance to represent the people of Mississippi in the United States Senate. No court will rule in his favor before November. The Federal Elections Commission may […] [...]

GITOMER — Twitter webinar firestorm, tweet this!

I  did my first big Twitter group tweet last week. It’s called a “tweetcast.” Three companies – Adly (adly.com), Evolve!, Inc. (evolvesinc.com) and KiteDesk, (KiteDesk.com) – combined resources and invited 22 experts, including me, to tweet the answers to questions as they were posted. The result was a firestorm of tweets, re-tweets, and assorted comments. […] [...]

TODD SMITH’S SPIN CYCLE — Total ad spending to see largest increase since 2004

Total media ad spending in the U.S. this year will see its largest increase in a decade, according to new figures from eMarketer. On the strength of gains in mobile and TV advertising, total ad investments will jump 5.3 percent to reach $180.12 billion, achieving 5 percent growth for the first time since 2004, when […] [...]

BOOK BIZ — Digging into reasons we’re happy, or not

by Published: July 18,2014

Tags: books, Business, Louann Lofton, Mississippi, New Orleans

What makes you happy? What’s likely to make you happy in the future? The answers may seem obvious to you, but Daniel Gilbert’s Stumbling on Happiness will show you that they’re actually anything but. This lively book is not a self-help manual, but a work of psychology written for a popular audience. It’s a book […] [...]

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