Archive for the ‘COLUMNS’ Category

TODD SMITH — Taco Bell and McDonalds take breakfast war viral; how to write killer news releases and more

Everyone loves some good, old-fashioned brand rivalry. That’s why it’s no surprise that the little back and forth between Taco Bell and McDonald’s has now turned into “The Breakfast Wars” — and has gone viral. Recently, Taco Bell unveiled its new breakfast menu, which, as Taco Bell CMO Chris Brandt explained to Digiday, was about […] [...]

JEFFREY GITOMER: The questions that matter most in a sales presentation

When you’re giving your sales presentation, do you really know what the customer is thinking or what they’re asking themselves as you’re presenting? I doubt it. You’re too busy trying to sell. Shake the hand. Smile the smile. Show the slides. Talk the talk. Do the demo. Ask the superficial questions. Try the close. Try […] [...]

Todd Smith’s Spin Cycle: New digital marketing & advertising initiative launched by The Wall Street Journal

by Published: April 7,2014

Tags: Business, Deane Smith & Partners, marketing, Mississipi

The Wall Street Journal has launched a new digital destination — CMO Today — to address the rapidly transforming marketing, advertising and branding industries. Designed for marketing executives and specialists, CMO Today (@wsjCMO) defines what matters and what doesn’t in the chaos of today’s marketing business. CMO Today takes a deep and investigative look at […] [...]

BOOK BIZ: Learn how eight successful CEOs ran their companies in good times and bad

Suppose someone asked you to name the most successful chief executive officer of the last 50 years. There’s a good chance you’d answer Jack Welch, who served as CEO of General Electric for 20 years (1981 to 2001). Welch became famous for his brash, no-nonsense style of management, his tough attitude and his relentless focus […] [...]

WILLOUGHBY: Music is Dennis Sankovich’s profession and passion

by Published: April 7,2014

Tags: Business, business. entrepreneur, Mississippi

I believe one of Mississippi’s real opportunities is to leverage its rich culture. Around the state there are individuals, groups and organizations who are trying to make their communities richer through the arts and education. One of Mississippi’s notable success stories in this area is the Mississippi State University Riley Center located in the heart […] [...]

PHIL HARDWICK: In serarch of — and avoidance of — uniformity

by Published: April 7,2014

Tags: Business, column, economic development, Mississippi

What would you do if another state barred the sale of your products after having approved them for years and years even though other states allowed the sale of your products? Depending on the volume and sales of those products you might complain to state officials, contact your Congressional office or even file a lawsuit. […] [...]

JOHN SCOTT: Tax code, meet today’s reality

by Published: April 7,2014

Tags: Business, column, finances, Mississippi, taxes

As springtime blooms and a seemingly never-ending winter fades, a noteworthy but broadly overlooked set of tax proposals was released by the House Ways and Means Committee in Washington. These serve as an opening bid on how Republicans view the future of the Internal Revenue Code. They are interesting as much for what they say […] [...]

WILLOUGHBY: Growing leadership — Arthur DuCote learns to lead

by Published: March 28,2014

Tags: Business, Butler Snow, column, Mississippi

The older I get and the more I study great leaders,I am convinced that to be an effective leader you have to master yourself. Being able to control what goes on between your ears can be a lifetime battle. Greek philosopher Plato once said, “The first and best victory is to conquer self.” In my […] [...]

GITOMER: We are on the path to 1,000 sales leads

Last week I wrote about the big picture of what it would take to attract 1,000 leads, both the philosophy and structure of what would create the attraction. I also talked about all the research I did to find “the best time” to tweet, re-tweet, post and take other social actions in order to get […] [...]

ALAN TURNER: Mississippi Business Group on Health: Committed to meeting the long-term challenges in health care

by Published: March 28,2014

Tags: Business, column, Mississippi

As those of you who may have read my past columns on health care are aware, I’m greatly concerned about the future of health care in Mississippi and throughout our nation, and how these challenges will affect businesses of all types and sizes. There is a least one Mississippi business group that is seeking to […] [...]

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