Archive for the ‘COLUMNS’ Category

TODD SMITH’S SPIN CYCLE: Approaches to leverage social media branding

When considering the best ways to approach social media branding for your company, organization or product, there are numerous strategies to make a splash in the digital domain. A recent conference about harnessing the power of social media hosted by Columbia Business School’s Center for Global Brand Leadership highlighted top social strategies to make your […] [...]

BOOK BIZ — Learning the realities of life after college with My Salinger Year

by Published: September 4,2014

Tags: Business, Mississippi, My Salinger Year, New York

Any reading, word-loving, literary-minded person will identify with Joanna Rakoff and her desire to immerse herself in the literary world of books, authors and publishing. And where to fulfill this dream? New York City, of course. In the 1990s, Rakoff leaves graduate school and takes a job as a poorly paid assistant at a famous […] [...]

WILLOUGHBY: New Mississippi College law dean has ability to turn vision into reality

by Published: September 4,2014

Tags: Business, Butler Snow, Martin Willoughby, Mississippi

One of the most powerful things a leader can do is to speak vision into an organization and individuals.  President Woodrow Wilson once said, “You are not here merely to make a living. You are here in order to enable the world to live more amply, with greater vision, with a finer spirit of hope […] [...]

MCCULLOUGH: Common sense energy policy can work for U.S.

by Published: September 4,2014

Tags: Business, energy, Mississippi, natural gas, nuclear

If there’s one reason Washington should keep an eye on legislation south of the border, it’s so that Mexico doesn’t leave the U.S. in the dust when it comes to energy resource development. Yes, the U.S. is in the midst of its own energy boom, but neither oil and gas production nor global energy markets […] [...]

BLACKWELL: Passing on financial wisdom to your children

by Published: September 4,2014

Tags: banking, Business, finance, Mississippi, Regions Bank

The time of year when children head back to school provides an excellent opportunity to evaluate what they are learning — and what we are teaching them. As parents and grandparents, we teach them to read and write, to wash the car and mow the lawn, to bait a hook and build a fire. We […] [...]

JEFFREY GITOMER: Overlooked power may be your kryptonite

by Published: August 29,2014

Tags: advertising, Business, Jeffrey Gitomer, Mississippi, PR

I see, therefore I learn. I see, therefore I think. I learn and I think, therefore I reason and respond. THE POWER: That is the power of observation. How are you taking advantage of that power? How would you rate your power of observation? What are you looking at? How does what you see impact […] [...]

TODD SMITH’S SPIN CYCLE: Ice bucket challenge is best cause marketing

The ALS Ice Bucket Challenge has thrown water on all the competition when it comes to cause marketing success in the social media era. Nothing has whipped up such a viral tsunami as this innovative, inspiring and impactful initiative. All branding gurus can learn much from this sensation that is taking the world by storm. […] [...]

BOOK BIZ: A fascinating look at historical characters

by Published: August 29,2014

Tags: Business, literature, Mississippi

Sigmund Freud,  an Austrian neurologist who became known as the founding father of psychoanalysis, is one of the most famous names in medicine. His break through research led to major changes in the treatment of psychiatry. Not a lot of information is documented about his relationship with Minna Bernays, his wife’s sister, thought to have […] [...]

MARTIN WILLOUGHBY: Mike Morgan has calmness of mind

by Published: August 29,2014

Tags: Business, column, Mike Morgan, Mississippi

One thing I have noticed about truly effective leaders is that they are able to keep good  perspective and know how to effectively handle stress. They are “cool” under pressure. We tend to think in extremes as it relates to stress. The goal is not to eliminate stress from our lives or we will never […] [...]

TREY DELLINGER: Employers, get a handle now on compliance

by Published: August 29,2014

Tags: accounting, Business, law, Mississippi

Under the Fair Labor Standards Act (FLSA), most employees in the United States must be paid the federal minimum wage or greater for all hours worked and overtime pay at time and one-half their regular rate of pay for all hours worked in excess of forty (40) hours in a workweek. The FLSA provides an […] [...]

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