Archive for the ‘COLUMNS’ Category

TODD SMITH’S SPIN CYCLE: March (Marketing) Madness is upon us

by Published: March 28,2014

Tags: Business, marketing, Mississippi, public relations

Basketballs aren’t the only thing flying across our airwaves this March. Yes, it March Madness, but it’s also marketing madness — when brands take to the court of public opinion to grab the world’s attention and gain awareness for their brands. It’s not the Olympics or the Super Bowl, mind you, but it’s still one […] [...]

BILL CRAWFORD: Your tax dollars used for politicians’ self-promotion

by Published: March 28,2014

Tags: Bill Crawford, Business, column, Mississippi, money, Politics

How many of your tax dollars, if any, should be spent for self-promotion by elected officials? It’s quite common when new governors get elected to see their names pop up on all kinds of things: Welcome to Mississippi signs on the highways; state maps; tourism and economic development promotion materials; and more. But, the issue […] [...]

SWARTZFAGER: Teens are helping to protect the investments of our elders

by Published: March 28,2014

Tags: Business, column, education, Mississippi

Mississippi is the first state in the nation to use intergenerational learning to combat elder investment fraud. While this is not a true statement yet, the Mississippi Council on Economic Education is certainly working on it. If you are wondering why this is one of our missions you should know that the peak age, on […] [...]

JEFF SEABOLD: Less archispeak, more performance

by Published: March 21,2014

Tags: architects, Business, engineers, Mississippi

I like my job a lot. I have the incredible opportunity to learn something new each day, and the chance to get to teach something new to someone also. It is an incredible feeling getting to create and watch your creations come to life in the world. But my friends have recently bombarded me with […] [...]

GITOMER: A game plan to generate a thousand social media leads.

by Published: March 21,2014

Tags: advertising, Business, marketing, Mississippi, sales

I have a goal and a plan to attract 1,000 leads in the next 30 days. Six months ago I launched my Gitomer Certified Advisor program. It allows others in the coaching and training field to use my brand and sell my classroom training and my online platform along with their offerings — or by […] [...]

WILLOUGHBY: Ronnie Agnew uses journalism background to lead MPB

by Published: March 21,2014

Tags: Business, Mississippi, Mississippi Public Broadcasting

O ne of the key attributes of great leaders is the ability to speak the truth. Pioneering broadcast journalist Edward R. Murrow once said, “To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful.” Murrow, known for his integrity and willingness to tackle controversial […] [...]

ALAN TURNER: THINKANEW taking on the world of IT

by Published: March 21,2014

Tags: Business, Don Glidwell, Mississippi, THINKANEW

Don Glidewell, president of THINKANEW in Madison, is one of those folks whose enthusiasm is infectious. In a recent meeting, he discussed how THINKANEW started, where the business stands today, and where he intends to take it in the future. From its start in 2007, the company has grown to encompass operations in 15 states, […] [...]

Todd Smith’s Spin Cycle: The Branding of South by Southwest (SXSW)

South by Southwest — otherwise know by the cool, swank and uber successful acronym SXSW — has transformed into a branding powerhouse that meets in the hip Texas capitol of Austin each March. What began in 1987, and continued to grow in size every year as a more than weeklong series of film, interactive and […] [...]

BILL CRAWFORD: Debt Service is Big Spending

by Published: March 14,2014

Tags: Bill Crawford, corrections, debt service, education, Medicaid

What are the big spending categories in Mississippi’s General Fund? Well, everybody knows education is number one. Education, which includes public schools, universities, community colleges, schools for the blind and deaf, vocational education, ETV and libraries, at $2.8 billion accounted for 56.6 percent of General Fund appropriations last fiscal year. Eh, is Medicaid number two? […] [...]

GITOMER: I know you love your business. Do your customers?

What’s the “RAP” on you and your business? What do you mean you don’t know? YOU CREATED IT! Just ask Mother Google. She is standing by with millions of info-bits and info-bites about you and your business that you (or anyone) can have in a nanosecond. For free. What is posted about you (not what […] [...]

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