Archive for the ‘COLUMNS’ Category

THE SPIN CYCLE: How to write headlines that could go viral

by Published: August 11,2014

Tags: advertising, Business, Coke, Deane Smith & Partners, Mississippi, PR

I want to let you in on a secret. The headline of this column alone, with proper placement and social sharing of course, could take this viral. In order to get a well-placed piece in the digital domain, you have to make it SHINE. KISSmetrics, a digital market research firm, analyzed what makes a good […] [...]

BOOK BIZ: The Beautiful American weaves in and out of real and unreal

Readers may be surprised to find they enjoy this book. I usually cringe at the historical fiction genre and probably wouldn’t have read this book if I’d realized it falls into that category. But does it? One of the main characters, Lee Miller, was a real person and the other, Nora Tours, is not. Certainly […] [...]

ALAN TURNER: The dean of Jackson television has seen lots of changes

by Published: August 11,2014

Tags: Business, media, Mississippi, TV, WAPT-TV

Stuart Kellogg, General Manager of WAPT in Jackson, can point to a somewhat extraordinary accomplishment in the world of broadcasting and media: He’s been on the job in Jackson for 23 years. During that time, he’s seen many changes in Jackson, as WAPT has emerged as the market’s No. 1 station in a variety of […] [...]

BUSINESS PROFILE: Madison County Business League’s Collins brings people together through a variety of events

Born and raised in Pascagoula, Jan Collins remembers her younger years on the Coast with fondness. “The thing I loved most about growing up on the Coast was the lack of cliques,” she said. “Everybody had a sense of community, and we knew each other.” After graduating from the University of Southern Mississippi with a […] [...]

TODD SMITH’S SPIN CYCLE — The difference between PR and advertising

by Published: July 25,2014

Tags:

Forbes just published a piece discussing, in some detail, “the real difference between PR and advertising.” This realness in difference begins with an old saying: “Advertising is what you pay for, publicity is what you pray for.” Or, boiled down, advertising is paid media, public relations is earned media. It’s a simple maxim from a […] [...]

BOOK BIZ — Looking at the bright side of failure

Spending 320 pages reading about failure may not seem like the most compelling idea, but hear me out. Economics and business journalist Megan McArdle’s first book makes a strong and thought-provoking case for the importance of failure. McArdle walks us through failures of all kinds: her own personal failures, numerous stories of business and entrepreneurial […] [...]

MARTIN WILLOUGHBY — Tyler Raborn finds success and fulfillment with Raborn Media

by Published: July 25,2014

Tags: Business, column, law, Mississippi, Raborn Media, Steve Jobs

If we are not careful, we can find ourselves living someone else’s version of our life rather than our own. Whether from a parent, spouse, friend or simply societal expectations, the pressure to follow a path in life that is not our own choosing can be enormous. In his 2005 commencement address at Stanford University, […] [...]

FRANK BROWN: A pitch for kindness could become a big hit

by Published: July 25,2014

Tags: Business, column, Delta, Frank Brown, kindness, Leland, Mississippi

My brother had alerted me that a package was heading my way, but I was a still slightly surprised and even more curious when I pulled the rectangular, hand-addressed cardboard box from my mailbox. His work is about to uproot him from his Florida home and send him overseas, so I suspected he had found […] [...]

GITOMER: The ultimate response to ‘I want to think about it.’

When a customer says “I want to think about it” or “I need some time to think it over” it’s one of the most frustrating expressions a salesperson can hear. You feel helpless, or if you’ve been poorly trained, you lapse into some manipulative dialogue that proves you’re both a crappy salesperson and you’re only […] [...]

HU MEENA — Moving Mississippi schools into the technology fast lane requires getting high-speed Internet into our classrooms

by Published: July 23,2014

Tags: Business, C Spire, education, Hu Meena, Mississippi, technology

Technology is rapidly changing how we educate our children.  From iPads and tablets to laptop computers, today’s classrooms look nothing like those from even a few years ago.  To power this quantum change, teachers need access to the latest digital learning platforms and schools need high-speed Internet connections for all students. Recent media reports have […] [...]

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