Archive for the ‘Advertising & Media’ Category

This is a specific focus of a weekly MBJ edition.

‘Honesty Pays’: Stevens and Ward’s ad campaign gets attention

When Lance Stevens and Rod Ward III, attorneys with the Jackson law firm Stevens & Ward, sat down with the staff of the Ridgeland-based advertising agency Mad Genius to develop a new ad campaign, the partners knew they wanted something different — something that set Stevens & Ward’s ads apart from those of other personal […] [...]

Printers look back and wonder how?

by Published: April 26,2013

Tags: Coast Printing Co., Jerry Maddux, printing

When Jerry and Cindy Maddux, owners of Coast Printing Co. in Gulfport, started out 20 years ago with their new business venture, neither had worked in the printing business. Jerry Maddux had been working as a comptroller in Richmond, Va., for several years and wanted to get back home to the Coast and start his […] [...]

Agency meets its clients needs in the ever-changing world of technology

by Published: April 26,2013

Tags: Maris West & Baker, Peter Marks, Tim Mask

Mastering the constantly changing world of technology while balancing those changes with clients’ needs keeps the Maris West & Baker advertising agency vital. The Jackson-based agency was founded in 1970, and the Gordon Marks agency merged with it in 1990. Peter Marks, a third-generation advertising executive, is president of Maris West & Baker. “Things are […] [...]

State ad agencies tackle changing marketplace with innovative strategies

Recently when Viking Range Corp. was bought by a much larger company, Middleby Corp., marketing campaigns that had been handled by the Ramey Agency were suspended. That type of merger of a Mississippi-based company with a larger company based in another state is a long-established trend that can lead to loss of work for advertising […] [...]

GodwinGroup the ‘go-to’ firm for 75 years

In the advertising and marketing business, reaching the 75-year mark is akin to surviving the Ice Age wearing shorts, flip-flops and a tank top. You can do it, but you won’t like your odds going in. Market collapses, creative burnout, scandals, partner disputes and the death of the founder are but a few of the […] [...]

Expert: Social media isn’t a free way to advertise

by Published: April 22,2012

Tags: Facebook, marketing, social media

The biggest recent development in social media is the conversion of all pages to what Facebook calls the Timeline. Previously individual and business profiles were similar. But on March 30, Facebook began instituting the Timeline format for individual users and a separate pages function for businesses. Frank Owen, social media director, Mad Genius, Ridgeland, said […] [...]

GodwinGroup at 75 has longer reach, wider range of services

by Published: April 22,2012

Tags: advertising, GodwinGroup, marketing, public relations

When Louisville Slugger lost its swing, the venerable baseball bat maker called on Jackson’s GodwinGroup to help get it back. That was 1997, a year the Kentucky baseball bat maker decided it must do something to turnaround its diminishing market share. The call went to Godwin, an established Mississippi marketing and advertising company beginning to […] [...]

The future of advertising and the changing of the times

by Published: April 22,2012

Tags: advertising, GodwinGroup, marketing

If you want to know if the economy is really improving two years out from the official end of the most recent recession, checking in on advertising revenues might give some insight. But answers as to whether advertising is on an upswing might not have easy answers at a time when more businesses are relying […] [...]

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