Archive for the ‘COLUMNS’ Category

BRENT CHRISTENSEN — Entrepreneurs: A vital fuel for Mississippi’s Economy

by For the MBJ Published: April 17,2014

Tags: Business, Entrepreneurs, manufacturing, MDA, Mississippi, Mississippi Development Authority

If you surveyed a hundred people and asked them what economic development is, I’m confident you would receive nearly 100 different answers. While they may be varied, the answers will likely be correct, just not complete. As the state’s lead economic development organization, Mississippi Development Authority is a lot of things to a lot of […] [...]

ALAN TURNER — McClain Lodge is an entrepreneurial family affair

by Alan Turner Published: April 14,2014

Tags: Business, hospitality, Mississippi

Joni and Buddy McClain are a great Mississippi success story. When we met recently at their property, the McClain Lodge (located on Clark Creek Road in Brandon), we discussed their various business ventures and how they came to be so successful. For those who might not know, Buddy owns over 60 Sonic locations throughout Mississippi, […] [...]

BOOL BIZ — An old literary form gets new life from a writer on the rise

by For the MBJ Published: April 14,2014

Tags: Business, Mississippi, reading, writing

For many of us, the word “essay” conjures up thoughts of college application essays or the essay portions from exams in middle school and beyond. Or, perhaps we remember the assigned readings of essays by thinkers like Frenchman Michel de Montaigne (who was the first person to describe his writing as essays back in the […] [...]

MARTIN WILLOUGHBY — Darden North combines medicine with writing

by Martin Willoughby Published: April 14,2014

Tags: Business, Mississippi, writing

A few years ago, authors Malcolm Gladwell (Outliers) and Geoff Colvin (Talent is Overrated) brought to the public’s attention the 10,000 hour rule for becoming an expert. They were citing the research of psychology professor Dr. K. Anders Ericsson in which he concluded that it takes about 10,000 hours of “deliberate practice” to truly become […] [...]

TODD SMITH — Taco Bell and McDonalds take breakfast war viral; how to write killer news releases and more

by Ross Reily Published: April 14,2014

Tags: Business, column, Deane Smith & Partners, marketing, Mississippi, Nashville, Todd Smith

Everyone loves some good, old-fashioned brand rivalry. That’s why it’s no surprise that the little back and forth between Taco Bell and McDonald’s has now turned into “The Breakfast Wars” — and has gone viral. Recently, Taco Bell unveiled its new breakfast menu, which, as Taco Bell CMO Chris Brandt explained to Digiday, was about […] [...]

JEFFREY GITOMER: The questions that matter most in a sales presentation

by Jeffrey Gitomer Published: April 7,2014

Tags: advertising, Business, Jeffrey Gitomer, marketing, Mississippi, sales moves

When you’re giving your sales presentation, do you really know what the customer is thinking or what they’re asking themselves as you’re presenting? I doubt it. You’re too busy trying to sell. Shake the hand. Smile the smile. Show the slides. Talk the talk. Do the demo. Ask the superficial questions. Try the close. Try […] [...]

Todd Smith’s Spin Cycle: New digital marketing & advertising initiative launched by The Wall Street Journal

by Ross Reily Published: April 7,2014

Tags: Business, Deane Smith & Partners, marketing, Mississipi

The Wall Street Journal has launched a new digital destination — CMO Today — to address the rapidly transforming marketing, advertising and branding industries. Designed for marketing executives and specialists, CMO Today (@wsjCMO) defines what matters and what doesn’t in the chaos of today’s marketing business. CMO Today takes a deep and investigative look at […] [...]

BOOK BIZ: Learn how eight successful CEOs ran their companies in good times and bad

by For the MBJ Published: April 7,2014

Tags: books, Business, Louann Lofton, Mississippi, Outsiders, Warren Buffet, William N. Thorndike Jr.

Suppose someone asked you to name the most successful chief executive officer of the last 50 years. There’s a good chance you’d answer Jack Welch, who served as CEO of General Electric for 20 years (1981 to 2001). Welch became famous for his brash, no-nonsense style of management, his tough attitude and his relentless focus […] [...]

WILLOUGHBY: Music is Dennis Sankovich’s profession and passion

by Martin Willoughby Published: April 7,2014

Tags: Business, business. entrepreneur, Mississippi

I believe one of Mississippi’s real opportunities is to leverage its rich culture. Around the state there are individuals, groups and organizations who are trying to make their communities richer through the arts and education. One of Mississippi’s notable success stories in this area is the Mississippi State University Riley Center located in the heart […] [...]

PHIL HARDWICK: In serarch of — and avoidance of — uniformity

by Phil Hardwick Published: April 7,2014

Tags: Business, column, economic development, Mississippi

What would you do if another state barred the sale of your products after having approved them for years and years even though other states allowed the sale of your products? Depending on the volume and sales of those products you might complain to state officials, contact your Congressional office or even file a lawsuit. […] [...]

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