Archive for the ‘COLUMNS’ Category

Todd Smith’s Spin Cycle: The Branding of South by Southwest (SXSW)

by Ross Reily Published: March 21,2014

Tags: Austin, Business, Mississippi, South by Southwest, Texas, Victoria's Secret

South by Southwest — otherwise know by the cool, swank and uber successful acronym SXSW — has transformed into a branding powerhouse that meets in the hip Texas capitol of Austin each March. What began in 1987, and continued to grow in size every year as a more than weeklong series of film, interactive and […] [...]

BILL CRAWFORD: Debt Service is Big Spending

by Bill Crawford Published: March 14,2014

Tags: Bill Crawford, corrections, debt service, education, Medicaid

What are the big spending categories in Mississippi’s General Fund? Well, everybody knows education is number one. Education, which includes public schools, universities, community colleges, schools for the blind and deaf, vocational education, ETV and libraries, at $2.8 billion accounted for 56.6 percent of General Fund appropriations last fiscal year. Eh, is Medicaid number two? […] [...]

GITOMER: I know you love your business. Do your customers?

What’s the “RAP” on you and your business? What do you mean you don’t know? YOU CREATED IT! Just ask Mother Google. She is standing by with millions of info-bits and info-bites about you and your business that you (or anyone) can have in a nanosecond. For free. What is posted about you (not what […] [...]

Todd Smith’s SPIN CYCLE — Top Marketing Moments of the Oscars

The 2014 Oscar Awards had some truly Silver Screen moments — With “Gravity,” “12 Years A Slave” and “Dallas Buyers Club” stealing much of the show. While the golden guys were being handed out, Twitter was abuzz with real-time Oscar marketing. Many organizations — including Digiday, a digital media, marketing and advertising firm — buzzed […] [...]

WILLOUGHBY: Richard Howorth not content to stand on sidelines

by Martin Willoughby Published: March 14,2014

Tags:

I love books. I have been collecting books since I was in college. As a book lover, I was excited to have the opportunity to interview Richard Howorth, owner of Square Books in Oxford. In addition to being a successful entrepreneur, Howorth has also been an effective leader in his industry and his community. His […] [...]

GITOMER: Writing my own legacy. One word at a time. Yours?

by Jeffrey Gitomer Published: March 7,2014

Tags: Business, column, Jeffrey Gitomer, Mississippi

What do you do when you get up every day? Anything to do with your legacy? I doubt it. Here’s a short version of your morning: Shower. Coffee. TV. Get dressed. Check your calendar. Check your email. Check your social media. Maybe even make a follow-up call (or two) or read a few pages. No […] [...]

Todd Smith’s Spin Cycle — Not milk! It’s end of era for milk industry’s iconic ‘Got Milk?’ campaign

by Ross Reily Published: March 7,2014

Tags: Business, column, Deane Smith & Partners, marketing, Mississippi

You have to say they milked this for all it was worth! The iconic “Got Milk?” campaign that vaulted the national milk industry to the pinnacle of brand awareness and positioned this bovine nectar in the hearts and minds of generations has been put out to pasture. The Milk Processor Education Program retired the fabled […] [...]

BOOK BIZ — Revisiting the story of the traders who were too smart for their own good

by For the MBJ Published: March 7,2014

Tags: books, Business, literature, Mississippi

By LouAnn Lofton Twenty years ago, a hedge fund in the high-class, big-money New York City suburb of Greenwich, Conn., opened for business. This, in and of itself, was not unusual. Greenwich had been home, and continues to be home, to Wall Street’s elite power brokers. What made this particular fund, Long-Term Capital Management, stand […] [...]

WILLOUGHBY — David Burckel leads growth of Southern Bone & Joint

by Martin Willoughby Published: March 7,2014

Tags: Business, column, Mississippi

A common trait that I see in the leaders that I interview is the ability to build a high trust organization. Stephen M.R. Covey wrote a bestselling book on this topic titled “The SPEED OF TRUST, The One Thing That Changes Everything.” In particular, I like Covey’s statement, “The first job of a leader — […] [...]

IKE TROTTER: Health care costs on Social Security

by Ike Trotter Published: March 7,2014

Tags: Business, column, Greenville, Ike Trotter, Mississippi

Social Security provides one of the most dependable sources of income for retirees and their families. In fact, for a majority of retirees today, Social Security accounts for at least half of their income (Source: Fast Facts & Figures About Social Security, 2013). What we are seeing, however, is more of that income being spent […] [...]

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