Posts Tagged ‘advertising practices’

LifeLock to pay $12M to settle claims

by Associated Press Published: March 10,2010

Tags: advertising practices, attorneys general, FTC, identity theft

NEW YORK — LifeLock Inc., an identity theft protection company that backed its guarantees by putting its CEO’s social security number on the side of its trucks will pay $12 million to settle claims it misrepresented its services, according to the Federal Trade Commission. The State of Mississippi is involved in the settlement. LifeLock will […] [...]

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