Posts Tagged ‘advertising’

TODD SMITH: Tech companies lead rankings of most valuable brands In 2014

by Published: October 23,2014

Tags: advertising, Business, COLUMNS, Mississippi, NEWS, PR

Madison Avenue continues at a frenzied, techy pace with a closely held annual report about how much brands are worth – and big name technology brands top the charts this year. The Interbrand Best Global Brands 2014 report shows Apple in first place, as the world’s most valuable brand, for a second straight year. Apple […] [...]

JEFFREY GITOMER: How’s your networking working? Better if you follow the rules

by Published: October 23,2014

Tags: advertising, Business, Mississippi, NEWS, PR

I went to a networking meeting last week hosted by a formal networking organization called Business Network International. Many of you know this group. They have meetings all over the world. This particular chapter meeting was in New York City, and is populated by sophisticated business people who are on fire. NOTE WELL: NYC business […] [...]

Catfish industry launches TV advertising campaign

JACKSON — This weekend, the U.S. Farm-Raised Catfish industry will launch a new television advertising campaign aimed at raising awareness among Southern catfish eaters. The 30-second ad depicts a young soldier’s homecoming celebration, complete with a family gathering and a meal of fried catfish and sides. “Family gatherings are at the core of our consumer’s […] [...]

JEFFREY GITOMER: What investment in your business are you REALLY making?

”Return on Investment” (ROI) in business is predicated on the ability of the company to deliver as promised in product, profit, and its accompanying service. It’s amazing to me that everyone measures ROI to the penny, and no one measures ROS (return on service) at all. Most companies are too busy pissing their money away […] [...]

JEFFREY GITOMER — To ensure promptness. An old and new tradition

Ever leave a tip? Sure you have. And most of the time, the amount of the tip is based on the perceived service or quality. Sometimes it’s a combination of qualities: food plus server’s performance. But these days, tipping has changed. Everyone seems to have his or her hand out, asking – no, begging – […] [...]

TODD SMITH — 5 hottest Twitter innovations from big brands

Big name brands are testing myriad interactions on Twitter these days to stand out. While some marketers are bulking up their tweets with buttons to drive sales, some of the most interesting uses aren’t about social media at all. Instead, brands such as Mountain Dew, Specialized bikes and Evian enlist Twitter in conjunction with traditional […] [...]

JEFFREY GITOMER: Why your sales process or sales system doesn’t work

by Published: September 24,2014

Tags: advertising, Business, Jeffrey Gitomer, Mississippi, NEWS, PR

Are you being forced to sell someone else’s way? Are you uncomfortable using a “system” of selling? I read a report yesterday stating that 70% of all sales systems and sales initiatives fail. I have no idea who created that number (personally, I use 74% for all my statistical reports), but the point is clear. […] [...]

Ramey Agency welcomes Amy Mardis and Tania Romano

by Published: September 24,2014

Tags: advertising, Business, Mississippi, NEWS, Newsmakers, PR

The Ramey Agency recently welcomed Amy Mardis as senior account executive and Tania Romano as associate digital art director. Mardis is a native of Kosciusko, and attended Mississippi State University where she double-majored in political science and communication. She has over 10 years of marketing experience. Mardis previously worked at Ramey before moving to Nashville, […] [...]

JEFFREY GITOMER: Overlooked power may be your kryptonite

by Published: August 29,2014

Tags: advertising, Business, Jeffrey Gitomer, Mississippi, PR

I see, therefore I learn. I see, therefore I think. I learn and I think, therefore I reason and respond. THE POWER: That is the power of observation. How are you taking advantage of that power? How would you rate your power of observation? What are you looking at? How does what you see impact […] [...]

Katherine Capocelli, Emily Cutrer and Joshua McCrary sign on at Ramey Agency

by Published: August 22,2014

Tags: advertising, Business, Fondren, JACKSON, Mississippi, PR

The Ramey Agency has made three new hires — Katherine Capocelli, Emily Cutrer and Joshua McCrary. Capocelli, originally from Richmond, Virginia, earned her bachelor’s degree in mass communications/business and master’s degree in brand management at Virginia Commonwealth University. Before joining Ramey, she worked at Moroch and AKQA. She has joined Ramey as an account supervisor […] [...]

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