Posts Tagged ‘advertising’

TODD SMITH’S SPIN CYCLE — 10 essential tips for B2B marketing success in a digital economy

If you’re a small-to midsize-sized business (SMB) and in the business-to-business (B2B) space, you know how challenging the digital revolution has been for marketing and branding. Not long ago, a sale needed some sort of human interaction – even with the web. Now, from fact-finding to brand-relationship building, your customers rely on the Internet to […] [...]

TODD SMITH’S SPIN CYCLE: Top 5 social media campaigns of 2014 recognized at mashies

Successful social media campaigns tap into emotions, persuade action and inspire behavior – whether that’s happiness, hope, fear or yearning. Mashable, a leading digital news and social media company, recently held its annual Mashies Awards in New York, which revealed the year’s most outstanding examples of digital media from categories including Best Real-Time Marketing, Best […] [...]

JEFFREY GITOMER: There are lots of excuses for no success, but very few reasons

by Published: November 13,2014

Tags: advertising, Business, Jeffrey Gitomer, Mississippi, NEWS, PR

People who do not succeed have one distinguishing trait in common. They know all the reasons for failure, and have what they believe to be air-tight alibis to explain away their own lack of achievement. Some of these alibis are clever, and a few of them are justifiable by the facts. But alibis cannot be […] [...]

TODD SMITH’S SPIN CYCLE: Facebook is changing news consumption

In many ways, a 26-year-old Facebook engineer is transforming the way the public consumes journalism. Greg Marra heads a team developed the technology that drives Facebook’s News Feed – the stream of updates, photographs, videos and stories that users see. He is also fast becoming one of the most influential people in the news business. […] [...]

JEFFREY GITOMER: Beyond networking … all the way to new business

by Published: October 30,2014

Tags: advertising, Business, Mississippi, NEWS, PR

  I’ve been attending networking clubs and networking meetings for the better part of 25 years. A couple of weeks ago, I attended a Business Networking International event with Chapter Lucky 62 in New York City as a guest. I wanted to give a short talk on networking strategies, but it seems as though the […] [...]

TODD SMITH: Tech companies lead rankings of most valuable brands In 2014

by Published: October 23,2014

Tags: advertising, Business, COLUMNS, Mississippi, NEWS, PR

Madison Avenue continues at a frenzied, techy pace with a closely held annual report about how much brands are worth – and big name technology brands top the charts this year. The Interbrand Best Global Brands 2014 report shows Apple in first place, as the world’s most valuable brand, for a second straight year. Apple […] [...]

JEFFREY GITOMER: How’s your networking working? Better if you follow the rules

by Published: October 23,2014

Tags: advertising, Business, Mississippi, NEWS, PR

I went to a networking meeting last week hosted by a formal networking organization called Business Network International. Many of you know this group. They have meetings all over the world. This particular chapter meeting was in New York City, and is populated by sophisticated business people who are on fire. NOTE WELL: NYC business […] [...]

Catfish industry launches TV advertising campaign

JACKSON — This weekend, the U.S. Farm-Raised Catfish industry will launch a new television advertising campaign aimed at raising awareness among Southern catfish eaters. The 30-second ad depicts a young soldier’s homecoming celebration, complete with a family gathering and a meal of fried catfish and sides. “Family gatherings are at the core of our consumer’s […] [...]

JEFFREY GITOMER: What investment in your business are you REALLY making?

”Return on Investment” (ROI) in business is predicated on the ability of the company to deliver as promised in product, profit, and its accompanying service. It’s amazing to me that everyone measures ROI to the penny, and no one measures ROS (return on service) at all. Most companies are too busy pissing their money away […] [...]

JEFFREY GITOMER — To ensure promptness. An old and new tradition

Ever leave a tip? Sure you have. And most of the time, the amount of the tip is based on the perceived service or quality. Sometimes it’s a combination of qualities: food plus server’s performance. But these days, tipping has changed. Everyone seems to have his or her hand out, asking – no, begging – […] [...]

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