Posts Tagged ‘advertising’

WILLOUGHBY: Neel grows Neel-Schaffer Inc. into one of largest engineering firms in the U.S.

by Ross Reily Published: May 10,2013

Tags: advertising, Hibbett Neel, Martin Willoughby

The dictionary defines a wake as “A track, course, or condition left behind something that has passed.” Like a boat on the water, our lives leave a wake, as well. The question is whether we are intentional about the ripple effect of our lives. I enjoy studying the lives of leaders who have not just […] [...]

New education trend? District marketing schools

TUPELO — Noting the competition that exists when parents choose where to send their children to school, first-year Tupelo superintendent Gearl Loden has begun a campaign to aggressively market the school district. From billboards to newspaper advertisements to a student-produced program that airs on WTVA-TV in Tupelo, the district has actively tried to share its […] [...]

State ad agencies tackle changing marketplace with innovative strategies

Recently when Viking Range Corp. was bought by a much larger company, Middleby Corp., marketing campaigns that had been handled by the Ramey Agency were suspended. That type of merger of a Mississippi-based company with a larger company based in another state is a long-established trend that can lead to loss of work for advertising […] [...]

Bailey joins agency

by MBJ Staff Published: April 19,2013

Tags: advertising, Roberts Creative, Skye Bailey

Roberts Creative, a multimedia ad agency located in downtown Laurel, welcomes Skye Bailey as a designer/developer to its creative team. She will assist in building campaigns to establish strong brand awareness for businesses and organizations. Bailey is from Hattiesburg and a graduate of the University of Southern Mississippi, where she earned her bachelor of fine […] [...]

Grace named director

by MBJ Staff Published: March 29,2013

Tags: advertising, Mad Genius, Pshone Grace

The advertising and creative production firm Mad Genius recently welcomed Pshone Grace as its new media director. Grace brings 15 years of experience in media planning, buying and advertising. [...]

Poultry company new title sponsor of PGA tournament

LAUREL and MADISON — Sanderson Farms Inc. is the new title sponsor of the PGA tournament held annually at Annandale Golf Club in Madison. Mississippi’s only PGA event will now be known as the Sanderson Farms Championship. The Laurel-based poultry company is holding a news conference today at 10 a.m. at the Blair E. Batson […] [...]

Mad Genius wins ‘Best of Show Overall’ at 2013 ADDY Awards

by MBJ Staff Published: February 15,2013

Tags: advertising, award, campaign, marketing, media, promotion, public relations

JACKSON — The American Advertising Federation of Jackson (AAF Jackson) presented its 2013 ADDY Awards for advertising creative excellence Friday night at The South. This annual awards presentation was attended by more than 110 individuals from local advertising, marketing, graphic design and media businesses. Of the 202 entries received by AAF Jackson, 21 Gold ADDY […] [...]

Delta State reintroduces toughest vegetable in higher education

by Stephen McDill Published: February 1,2013

Tags: advertising, Delta State University, Fighting Okra, Mad Genius, Mississippi Delta

The biologists may call it “abelmoschus esculentus” but down here in the South its better known as okra. A native of West Africa that is cousin to cotton and popularly served up fried or in Creole gumbo, okra is now getting talked up by ESPN and David Letterman thanks to a Bolivar County university and […] [...]

Tim Mask tries to stop the ‘brain drain’

by Clay Chandler Published: January 24,2013

Tags: "brain drain", advertising, Maris West & Baker, Mississippi, Tim Mask

Tim Mask is vice president of brand planning and development with Maris, West & Baker advertising. He is the founder of the Mississippi Brain Drain Commission, which is devoted to keeping Mississippi’s homegrown intellectual capital in Mississippi. Q — What is the mission of the Mississippi Brain Drain Commission? A — The direct mission of […] [...]

Wert named partner/shareholder

by MBJ Staff Published: January 14,2013

Tags: advertising, GodwinGroup, Kami Wert

Kami Wert, senior vice president and executive management team member, has become a partner and shareholder of GodwinGroup. Wert co-manages the agency’s Gulf Coast office. A native of Magee, Wert graduated from the University of Southern Mississippi with a bachelor of arts in speech communications. She joined GodwinGroup in 1997 as a brand coordinator. She […] [...]

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