by MBJ Staff Published: January 14,2013
Tags: advertising, GodwinGroup, Kami Wert
Kami Wert, senior vice president and executive management team member, has become a partner and shareholder of GodwinGroup. Wert co-manages the agency’s Gulf Coast office. A native of Magee, Wert graduated from the University of Southern Mississippi with a bachelor of arts in speech communications. She joined GodwinGroup in 1997 as a brand coordinator. She [...] [...]
by Associated Press Published: January 10,2013
Tags: ad, advertisiement, advertising, bench, copyright, court, decision, dismiss, infringement, judge, judicial, judiciary, justice, media, newspaper, novel, novelist, writer, writing
OXFORD — The estate of William Faulkner has settled a copyright lawsuit against Northrop Grumman Corp. and The Washington Post Co. for using a Faulkner quote in a newspaper ad by the defense contractor. U.S. District Judge Henry T. Wingate in Jackson dismissed the lawsuit Dec. 12. Terms of the settlement are sealed. The Faulkner [...] [...]
by MBJ Staff Published: August 5,2012
Tags: advertising, graphic design, Mad Genius
Mad Genius has welcomed five new additions to its staff along with a recent promotion. Robert Pettit has been named digital content specialist. A recent graduate of the University of Mississippi, Pettit has a background in online marketing strategy and implementing social media campaigns. Leann Smith has been named co-op manager/media assistant. Smith studied at [...] [...]
by MBJ Staff Published: July 22,2012
Tags: advertising, Maris West & Baker Advertising, University of Alabama
Maris, West & Baker Advertising has added Tess Turberville Marks as the new social media manager. Marks recently moved to Madison from Atlanta, Ga., where she was an event coordinator with AmericasMart Atlanta. She holds a bachelor of science degree in human environmental sciences from the University of Alabama where she majored in restaurant, [...] [...]
by Associated Press Published: May 29,2012
Tags: advertisements, advertising, billboards, freedom of speech, lawsuit, marketing, municipal government, ordinance, outdoor advertisin, signs, suing
OXFORD — An outdoor advertising company has sued the city of Oxford in federal and local courts to keep its billboards where they are. The Oxford Eagle reports the lawsuits by Lamar OCI South Corp. are in response to Oxford’s 2004 change its sign ordinance to limit billboards to industrial-zoned areas only. Lamar’s lawsuit filed [...] [...]
by Lynn Lofton Published: May 27,2012
Tags: advertising, Eric Hughes, Mad Genius, marketing
Growing up in a quiet suburb of Kansas City, Mo., Eric Hughes exhibited a creative bent from an early age. Now the vice president/creative director of Mad Genius, he was also exposed to the advertising industry early. He spent summers during high school working in his dad’s Kansas City agency. “I was the kid who [...] [...]
by Associated Press Published: May 8,2012
Tags: advertising, board of supervisors, bureau, convention and visitors bureaus, Conventions, county government, marketing, meets, promotional, promotions, regionalism, supervisors, tourism, tourists, vacations, visitors
JACKSON COUNTY — The Mississippi Gulf Coast Convention & Visitors Bureau has invited Jackson County to join Harrison and Hancock counties in tourism promotion. Beth Carriere, executive director of the bureau, presented a memorandum of understanding to the Board of Supervisors yester, according to The Mississippi Press. “We would hope that Jackson County would want [...] [...]
by MBJ Staff Published: April 24,2012
Tags: advertising, assets, federal law, fines, marketing, No Call, promotions, property, state law, telemarketers, telemarketing
JACKSON — The Mississippi Public Service Commission (PSC) along with the Federal Trade Commission have exchanged information and put a robocaller out of the telemarketing business, according to Public Service Commissioner Brandon Presley. The telemarketers were allegedly responsible for billions of calls and will give up assets totaling roughly $3 million under an FTC order. [...] [...]
by Ted Carter Published: April 22,2012
Tags: advertising, Danny Mitchell, digital marketing, GodwinGroup, John McKie, marketing, Philip Shirley, public relations
In the advertising and marketing business, reaching the 75-year mark is akin to surviving the Ice Age wearing shorts, flip-flops and a tank top. You can do it, but you won’t like your odds going in. Market collapses, creative burnout, scandals, partner disputes and the death of the founder are but a few of the [...] [...]
by Ted Carter Published: April 22,2012
Tags: advertising, GodwinGroup, marketing, public relations
When Louisville Slugger lost its swing, the venerable baseball bat maker called on Jackson’s GodwinGroup to help get it back. That was 1997, a year the Kentucky baseball bat maker decided it must do something to turnaround its diminishing market share. The call went to Godwin, an established Mississippi marketing and advertising company beginning to [...] [...]
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