Posts Tagged ‘advertising’

TODD SMITH’S SPIN CYCLE: 6 troublesome word pairs are bane of PR folks

by Published: March 6,2015

Tags: advertising, Business, Deane Smith & Partners, NEWS, PR, Todd Smith

Words are magic, and us PR practitioners ply our craft by building brands that make an impact through communication and strong writing. The Spin Cycle is always grabbing the publicity microphone and amplifying the importance of word choice. It’s the honey that makes brands golden. Here are the top word pairings that drive wordsmiths – […] [...]

JEFFREY GITOMER — Turn ideas into ACTION to have a GREAT Year

by Published: February 19,2015

Tags: advertising, Business, gitomer, Mississippi, PR

Everyone wants to have a great year, and many start with a flurry. Problem is that many can’t keep up the momentum or maintain the dedication to make “great” a reality. The health clubs and gyms are already less crowded. Last week I posted my list of 21.5 things to do so that you can […] [...]

TODD SMITH’S SPIN CYCLE: 5 reputation winners of Super Bowl XLIX

by Published: February 12,2015

Tags: advertising, Business, column, Mississippi, NEWS, PR, Todd Smith

The Super Bowl was a big hit for many big brands – and their ad spots. Comprehensive research from various sources (primarily TiVo, YouTube, USA Today’s Ad Meter, and Twitter polling via AdAge) indicate these five brands have received a positive boost from the work they did surrounding the big game: 1. Budweiser For whatever […] [...]

TODD SMITH’S SPIN CYCLE: Turn your content, data into compelling news

One of the best PR tools in today’s fast-paced, 24-7 news cycle world is including numbers in your media pitch to attract journalist attention. Case in point: over the holidays, New York Post business reporter John Crudele published an article sarcastically “gifting” coverage to a select handful of PR peeps whose pitches had originally gone […] [...]

JOSH MABUS — Developing yourself for the workforce

by Published: February 5,2015

Tags: advertising, Business, education, Josh Mabus, Mississippi, NEWS, PR

A young friend of mine, Ken, recently asked me how he can get a job in his major. Ken doesn’t have a degree in an especially broad or crowded field, but he was still having trouble finding his dream job that focused on public service and policy creation. Ken will go on for hours about […] [...]

JEFFREY GITOMER: More BIG Questions and BIGGER Answers

Here are a few more sales, business, and life answers that can help you make more sales TODAY, and help you build a personal brand and reputation FOREVER. 1. Jeffrey, what do you do EVERY DAY to build attraction and brand? What do you do to create consistency in your daily business habits? And I […] [...]

JOSH MABUS — Mississippi’s Healthcare: Not a quality problem, a marketing problem

by Published: January 29,2015

Tags: advertising, Business, healthcare, Mississippi, NEWS, public relations

An integral part of the Mississippi Economic Council’s Blueprint Mississippi initiative is utilizing healthcare as an economic development driver for our state. During a recent Healthcare Huddle, an awareness-building tour, Governor Phil Bryant recently shared a fact that floored the audience: Mississippi is one of the best places in the United States for doctors to […] [...]

TODD SMITH’S SPIN CYCLE — The Top 5 content marketing trends to watch in 2015

Whether we’re talking photo or video, editorial or blog, content’s kingdom has been expanding: fewer journalists, more user-generated tomes and a plethora of forums for any brand to find a consumer. This is the world in which we live – instant, immediate, and all within reach. Just because the platforms are there does not mean […] [...]

JEFFREY GITOMER: 3.5 BIG Questions and 3.5 BIGGER Answers

by Published: January 22,2015

Tags: advertising, Business, gitomer, Mississippi, NEWS, PR

1. How come people don’t call me back? People not calling you back is not a problem, it’s a symptom. Here are some of the real reasons people don’t call you back: 1. Boring message. 2. Insincere message. 3. Sales message not a value message. 4. Self-serving message. 5. No humor employed. 6. Non-compelling message. […] [...]

JOSH MABUS: Truth, well told — Honesty in Mississippi tourism is key

Tourism may be a relative newcomer to the usual suspects of economic development, but it is a lucrative driver for our state. Mississippi’s cultural heritage, while not as sexy as a professional football team or as easy to sell as Disney World, is our ultimate renewable resource. Cities large and small, from the coast to […] [...]

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