Posts Tagged ‘advertising’

JOSH MABUS — Mississippi’s Healthcare: Not a quality problem, a marketing problem

by Published: January 29,2015

Tags: advertising, Business, healthcare, Mississippi, NEWS, public relations

An integral part of the Mississippi Economic Council’s Blueprint Mississippi initiative is utilizing healthcare as an economic development driver for our state. During a recent Healthcare Huddle, an awareness-building tour, Governor Phil Bryant recently shared a fact that floored the audience: Mississippi is one of the best places in the United States for doctors to […] [...]

TODD SMITH’S SPIN CYCLE — The Top 5 content marketing trends to watch in 2015

Whether we’re talking photo or video, editorial or blog, content’s kingdom has been expanding: fewer journalists, more user-generated tomes and a plethora of forums for any brand to find a consumer. This is the world in which we live – instant, immediate, and all within reach. Just because the platforms are there does not mean […] [...]

JEFFREY GITOMER: 3.5 BIG Questions and 3.5 BIGGER Answers

by Published: January 22,2015

Tags: advertising, Business, gitomer, Mississippi, NEWS, PR

1. How come people don’t call me back? People not calling you back is not a problem, it’s a symptom. Here are some of the real reasons people don’t call you back: 1. Boring message. 2. Insincere message. 3. Sales message not a value message. 4. Self-serving message. 5. No humor employed. 6. Non-compelling message. […] [...]

JOSH MABUS: Truth, well told — Honesty in Mississippi tourism is key

Tourism may be a relative newcomer to the usual suspects of economic development, but it is a lucrative driver for our state. Mississippi’s cultural heritage, while not as sexy as a professional football team or as easy to sell as Disney World, is our ultimate renewable resource. Cities large and small, from the coast to […] [...]

TODD SMITH’S SPIN CYCLE: PR resolutions: 15 sayings to give up in 2015

by Published: January 16,2015

Tags: advertising, Business, Mississippi, NEWS, PR

As we launch into 2015 and embark on another year of public relations, marketing, advertising and branding, let’s take a look at the phrases that cluttered our media pitches last year. The Spin Cycle hopes this list gets shared by every PR department, agency and company serious about building their brand in the marketplace. Inspiration […] [...]

JEFFREY GITOMER: Proper, pointed, precise, purposeful response shortens the sales cycle

by Published: January 15,2015

Tags: advertising, Business, column, Jeffrey Gitomer, Mississippi, NEWS, PR

How do you respond to your customer’s words and barriers? The answer is: CAREFULLY, TRUTHFULLY, and with AUTHORITY. Whether it’s a bold statement in response to a challenge, or a it’s promise you make in order to gain buyer confidence, or it’s a guarantee that provides the prospect with peace of mind, whether it’s an […] [...]

JEFFREY GITOMER: The New Year’s Resolution formula for achievement

by Published: January 9,2015

Tags: advertising, Business, Jeffrey Gitomer, Mississippi, NEWS

New years resolutions are a pain. Lose twenty pounds. Eat better. Get in shape. Join the gym. Run three miles a day. Stop smoking. Stop drinking. Stop (fill in the blank). NONE of those things are gonna happen. Oh, they may happen for a week or three, and then it’s back to the old groove. […] [...]

TODD SMITH’S SPIN CYCLE: Annual Christmas Price Index details cost of ‘Twelve Days of Christmas’

by Published: December 18,2014

Tags: advertising, Business, column, Mississippi, NEWS, PR

With energy costs tumbling and inflation remaining calm, the annual Christmas Price Index® experienced a mild 1 percent boost in the 31st annual tongue-in-cheek economic analysis, according to PNC Wealth Management, which conducts the annual Christmas survey. Based on the gifts in the holiday classic, “The Twelve Days of Christmas,” the price tag for the […] [...]

TODD SMITH’S SPIN CYCLE — Maximize your holiday PR with these tips for your list

by Published: December 12,2014

Tags: advertising, Business, Deane Smith & Partners, media, Mississippi, NEWS, PR

Every year, we distribute thousands of holiday season news releases. From gift guides and product launches, events and end-of-year wrap ups, there are many ways brands use news releases to successfully insert themselves into the holiday news cycle. After all, smart PR pros understand that news releases can directly impact end-of-year, holiday sales. To help […] [...]

TODD SMITH’S SPIN CYCLE: Habits of highly successful marketing execs

by Published: December 4,2014

Tags: advertising, Business, column, Deane Smith & Partners, Mississippi, NEWS, PR

The most successful marketing executives are, above all, people persons who can advance their company’s brand experience with diverse – and ever-changing – audiences. They’re savvy. They keep a finger on the pulse of a rapidly transforming digital society – with a keen eye to the future. And, they understand how to harness data to […] [...]

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