Posts Tagged ‘advertising’

JEFFREY GITOMER: What CEOs want to talk about (HINT: It ain’t your product)

Everyone tells you to meet with the decision maker. Everyone tells you to meet with the CEO. However, it seems no one offers any advice on what to SAY when you get to that meeting, what to DO when you get to that meeting, or what to ASK when you get to that meeting. HARSH […] [...]

JEFFREY GITOMER: Easiest way to make a sale? Start at the top!

by Published: August 11,2014

Tags: advertising, Business, Jeffrey Gitomer, Mississippi, PR

If you’ve never been to the Guggenheim Museum in New York City you’re missing an exceptional experience and an incredible lesson in sales. When you enter this Frank Lloyd Wright designed building, you’ll be immediately amazed by the rotunda exposing the entire museum. Art is everywhere and a giant ramp wraps around six floors of […] [...]

THE SPIN CYCLE: How to write headlines that could go viral

by Published: August 11,2014

Tags: advertising, Business, Coke, Deane Smith & Partners, Mississippi, PR

I want to let you in on a secret. The headline of this column alone, with proper placement and social sharing of course, could take this viral. In order to get a well-placed piece in the digital domain, you have to make it SHINE. KISSmetrics, a digital market research firm, analyzed what makes a good […] [...]

MBJ July 25th Digital Edition

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Google chooses Mad Genius as example of Internet use

RIDGELAND — Google recently selected the full-service advertising firm Mad Genius to serve as Mississippi’s example of a business successfully utilizing the Internet to find and connect with customers. “We’re gaining new clients and entering new arenas. Doors are opening up for us. That’s always a great thing,” said Ryan Farmer, interactive creative director at […] [...]

GITOMER — Twitter webinar firestorm, tweet this!

I  did my first big Twitter group tweet last week. It’s called a “tweetcast.” Three companies – Adly (adly.com), Evolve!, Inc. (evolvesinc.com) and KiteDesk, (KiteDesk.com) – combined resources and invited 22 experts, including me, to tweet the answers to questions as they were posted. The result was a firestorm of tweets, re-tweets, and assorted comments. […] [...]

JEFFREY GITOMER — You cannot ignore the present. It’s where your sales are!

by Published: June 20,2014

Tags: advertising, Business, gitomer, marketing, Mississippi

My sales perspective flies in the face of traditional selling. And it’s not just a disruption, it’s the new way of sales. What’s your perspective? Here are seven realities to get your thinking started: FIRST REALITY: Traditional selling is aggressive – telling, pitching, manipulating, and closing. This old-world approach to sales is over and has […] [...]

Todd Smith’s Spin Cycle — Google takes a bite out of the Apple, supplants Top Technology Co. as most valuable brand

Google has taken a big bite out of the Apple – and has knocked the Cupertino, Calif. tech giant off as the most valuable brand in the world, according to a recent branding study. Millward Brown, a national brand and marketing research company, has ranked Google as the top brand in the world in its […] [...]

THE SPIN CYCLE — Time – Like other media outlets in our digital world – blurs line between news and advertising

Another media outlet has bitten the dust, and blurred that time-honored line between the news and advertising side of journalism – featuring ads on the front page/front cover. Time Inc., the nation’s largest magazine publisher, is now running Verizon Wireless ads on the cover of two of its most iconic titles, Time and Sports Illustrated. […] [...]

JEFFREY GITOMER: Salespeople have questions; Jeffrey has answers

I get a ton of emails from people seeking insight or asking me to solve their sales dilemmas. Here are a few that may relate to your job, your life, and (most important) your sales thought process right now. Jeffrey, Years ago I took your advice to get into Twitter for my business. What do […] [...]

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