Posts Tagged ‘advertising’

TODD SMITH’S SPIN CYCLE: PR resolutions: 15 sayings to give up in 2015

by Published: January 16,2015

Tags: advertising, Business, Mississippi, NEWS, PR

As we launch into 2015 and embark on another year of public relations, marketing, advertising and branding, let’s take a look at the phrases that cluttered our media pitches last year. The Spin Cycle hopes this list gets shared by every PR department, agency and company serious about building their brand in the marketplace. Inspiration […] [...]

JEFFREY GITOMER: Proper, pointed, precise, purposeful response shortens the sales cycle

by Published: January 15,2015

Tags: advertising, Business, column, Jeffrey Gitomer, Mississippi, NEWS, PR

How do you respond to your customer’s words and barriers? The answer is: CAREFULLY, TRUTHFULLY, and with AUTHORITY. Whether it’s a bold statement in response to a challenge, or a it’s promise you make in order to gain buyer confidence, or it’s a guarantee that provides the prospect with peace of mind, whether it’s an […] [...]

JEFFREY GITOMER: The New Year’s Resolution formula for achievement

by Published: January 9,2015

Tags: advertising, Business, Jeffrey Gitomer, Mississippi, NEWS

New years resolutions are a pain. Lose twenty pounds. Eat better. Get in shape. Join the gym. Run three miles a day. Stop smoking. Stop drinking. Stop (fill in the blank). NONE of those things are gonna happen. Oh, they may happen for a week or three, and then it’s back to the old groove. […] [...]

TODD SMITH’S SPIN CYCLE: Annual Christmas Price Index details cost of ‘Twelve Days of Christmas’

by Published: December 18,2014

Tags: advertising, Business, column, Mississippi, NEWS, PR

With energy costs tumbling and inflation remaining calm, the annual Christmas Price Index® experienced a mild 1 percent boost in the 31st annual tongue-in-cheek economic analysis, according to PNC Wealth Management, which conducts the annual Christmas survey. Based on the gifts in the holiday classic, “The Twelve Days of Christmas,” the price tag for the […] [...]

TODD SMITH’S SPIN CYCLE — Maximize your holiday PR with these tips for your list

by Published: December 12,2014

Tags: advertising, Business, Deane Smith & Partners, media, Mississippi, NEWS, PR

Every year, we distribute thousands of holiday season news releases. From gift guides and product launches, events and end-of-year wrap ups, there are many ways brands use news releases to successfully insert themselves into the holiday news cycle. After all, smart PR pros understand that news releases can directly impact end-of-year, holiday sales. To help […] [...]

TODD SMITH’S SPIN CYCLE: Habits of highly successful marketing execs

by Published: December 4,2014

Tags: advertising, Business, column, Deane Smith & Partners, Mississippi, NEWS, PR

The most successful marketing executives are, above all, people persons who can advance their company’s brand experience with diverse – and ever-changing – audiences. They’re savvy. They keep a finger on the pulse of a rapidly transforming digital society – with a keen eye to the future. And, they understand how to harness data to […] [...]

TODD SMITH’S SPIN CYCLE — 10 essential tips for B2B marketing success in a digital economy

If you’re a small-to midsize-sized business (SMB) and in the business-to-business (B2B) space, you know how challenging the digital revolution has been for marketing and branding. Not long ago, a sale needed some sort of human interaction – even with the web. Now, from fact-finding to brand-relationship building, your customers rely on the Internet to […] [...]

TODD SMITH’S SPIN CYCLE: Top 5 social media campaigns of 2014 recognized at mashies

Successful social media campaigns tap into emotions, persuade action and inspire behavior – whether that’s happiness, hope, fear or yearning. Mashable, a leading digital news and social media company, recently held its annual Mashies Awards in New York, which revealed the year’s most outstanding examples of digital media from categories including Best Real-Time Marketing, Best […] [...]

JEFFREY GITOMER: There are lots of excuses for no success, but very few reasons

by Published: November 13,2014

Tags: advertising, Business, Jeffrey Gitomer, Mississippi, NEWS, PR

People who do not succeed have one distinguishing trait in common. They know all the reasons for failure, and have what they believe to be air-tight alibis to explain away their own lack of achievement. Some of these alibis are clever, and a few of them are justifiable by the facts. But alibis cannot be […] [...]

TODD SMITH’S SPIN CYCLE: Facebook is changing news consumption

In many ways, a 26-year-old Facebook engineer is transforming the way the public consumes journalism. Greg Marra heads a team developed the technology that drives Facebook’s News Feed – the stream of updates, photographs, videos and stories that users see. He is also fast becoming one of the most influential people in the news business. […] [...]

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