Posts Tagged ‘advertising’

JEFFREY GITOMER — Finding the elusive decision maker. Then what?

by Published: May 9,2014

Tags: advertising, Business, gitomer, Mississippi

Jeffrey, I speak with many people in organizations that want you to think they are the decision maker when in fact they are not. I have wasted too many emails and follow up on people that can’t help. How do you ask without hurting the relationship you may have built? How do you determine the […] [...]

JEFFREY GITOMER: The questions that matter most in a sales presentation

When you’re giving your sales presentation, do you really know what the customer is thinking or what they’re asking themselves as you’re presenting? I doubt it. You’re too busy trying to sell. Shake the hand. Smile the smile. Show the slides. Talk the talk. Do the demo. Ask the superficial questions. Try the close. Try […] [...]

GITOMER: We are on the path to 1,000 sales leads

Last week I wrote about the big picture of what it would take to attract 1,000 leads, both the philosophy and structure of what would create the attraction. I also talked about all the research I did to find “the best time” to tweet, re-tweet, post and take other social actions in order to get […] [...]

GITOMER: A game plan to generate a thousand social media leads.

by Published: March 21,2014

Tags: advertising, Business, marketing, Mississippi, sales

I have a goal and a plan to attract 1,000 leads in the next 30 days. Six months ago I launched my Gitomer Certified Advisor program. It allows others in the coaching and training field to use my brand and sell my classroom training and my online platform along with their offerings — or by […] [...]

‘Honesty Pays’: Stevens and Ward’s ad campaign gets attention

When Lance Stevens and Rod Ward III, attorneys with the Jackson law firm Stevens & Ward, sat down with the staff of the Ridgeland-based advertising agency Mad Genius to develop a new ad campaign, the partners knew they wanted something different — something that set Stevens & Ward’s ads apart from those of other personal […] [...]

Company launches new M’Prints Online Market

MERIDIAN — M’Prints Promotional Products has taken its business to the digital level and is now offering online stores to businesses, schools and organizations. The M’Prints Online Market creates and manages custom online stores. The online stores are fully managed by M’Prints but feature a custom store design branded for the individual customer. “More and […] [...]

Merchants Foodservice joins Independent Marketing Alliance

HATTIESBURG — Merchants Foodservice is now a member company of Independent Marketing Alliance (IMA). Andy Mercier, president/CEO, Merchants Foodservice, stated, “We attribute much of our success to the integrity and hard work of Merchants’ team of professionals. Their ‘whatever it takes’ commitment to finding a way to “make our customers’ lives easier” continues to spur […] [...]

AAF Jackson seats board

The American Advertising Federation Jackson has installed upcoming board members for the 2013-2014. The board for the new year includes: president — Janet Walker, Communication Arts Company; president-elect — Yolanda Foster, GodwinGroup; vice president/membership — Robby Scucchi, Methodist Specialty Care Center; secretary — Anna Rogers, Woman’s Hospital; treasurer — Jonathan Pettus, Maris, West & Baker […] [...]

HARDWICK: Creating effective slogans, mottos and taglines

What’s in a name? Or what’s in a slogan, motto or tagline? The answer is that it is quite a lot if the goal is to increase sales or make the organization more memorable. Slogans and mottos serve to immediately describe an organization without having to go to the “About Us” or “Mission Statement” section […] [...]

Clearwater Group strikes deal with Arkansas firm

JACKSON — The Clearwater Group, LLC has formed a strategic alliance with Impact Management Group (IMG), a full-service public relations, public opinion and public affairs firm specializing in corporate and political communications with offices in Little Rock, Ark., and Baton Rouge, La. “When we began looking outside Mississippi for ways to grow our business, we […] [...]

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