Posts Tagged ‘advertising’

One Faulkner lawsuit tossed, Sony lobbies to dismiss another

OXFORD — The estate of William Faulkner has settled a copyright lawsuit against Northrop Grumman Corp. and The Washington Post Co. for using a Faulkner quote in a newspaper ad by the defense contractor. U.S. District Judge Henry T. Wingate in Jackson dismissed the lawsuit Dec. 12. Terms of the settlement are sealed. The Faulkner […] [...]

Mad Genius hires five, promotes one

by Published: August 5,2012

Tags: advertising, graphic design, Mad Genius

Mad Genius has welcomed five new additions to its staff along with a recent promotion. Robert Pettit has been named digital content specialist. A recent graduate of the University of Mississippi, Pettit has a background in online marketing strategy and implementing social media campaigns. Leann Smith has been named co-op manager/media assistant. Smith studied at […] [...]

Firm welcomes Marks

  Maris, West & Baker Advertising has added Tess Turberville Marks as the new social media manager. Marks recently moved to Madison from Atlanta, Ga., where she was an event coordinator with AmericasMart Atlanta. She holds a bachelor of science degree in human environmental sciences from the University of Alabama where she majored in restaurant, […] [...]

Outdoor advertising company suing over city’s sign ordinance

OXFORD — An outdoor advertising company has sued the city of Oxford in federal and local courts to keep its billboards where they are. The Oxford Eagle reports the lawsuits by Lamar OCI South Corp. are in response to Oxford’s 2004 change its sign ordinance to limit billboards to industrial-zoned areas only. Lamar’s lawsuit filed […] [...]

Mad Genius VP: Creativity still needed as technology changes business

by Published: May 27,2012

Tags: advertising, Eric Hughes, Mad Genius, marketing

Growing up in a quiet suburb of Kansas City, Mo., Eric Hughes exhibited a creative bent from an early age. Now the vice president/creative director of Mad Genius, he was also exposed to the advertising industry early. He spent summers during high school working in his dad’s Kansas City agency. “I was the kid who […] [...]

Coast CVB invites county to join in promoting tourism

JACKSON COUNTY — The Mississippi Gulf Coast Convention & Visitors Bureau has invited Jackson County to join Harrison and Hancock counties in tourism promotion. Beth Carriere, executive director of the bureau, presented a memorandum of understanding to the Board of Supervisors yester, according to The Mississippi Press. “We would hope that Jackson County would want […] [...]

PSC, FTC put robocaller out of telemarketing business

JACKSON — The Mississippi Public Service Commission (PSC) along with the Federal Trade Commission have exchanged information and put a robocaller out of the telemarketing business, according to Public Service Commissioner Brandon Presley. The telemarketers were allegedly responsible for billions of calls and will give up assets totaling roughly $3 million under an FTC order. […] [...]

GodwinGroup the ‘go-to’ firm for 75 years

In the advertising and marketing business, reaching the 75-year mark is akin to surviving the Ice Age wearing shorts, flip-flops and a tank top. You can do it, but you won’t like your odds going in. Market collapses, creative burnout, scandals, partner disputes and the death of the founder are but a few of the […] [...]

GodwinGroup at 75 has longer reach, wider range of services

by Published: April 22,2012

Tags: advertising, GodwinGroup, marketing, public relations

When Louisville Slugger lost its swing, the venerable baseball bat maker called on Jackson’s GodwinGroup to help get it back. That was 1997, a year the Kentucky baseball bat maker decided it must do something to turnaround its diminishing market share. The call went to Godwin, an established Mississippi marketing and advertising company beginning to […] [...]

The future of advertising and the changing of the times

by Published: April 22,2012

Tags: advertising, GodwinGroup, marketing

If you want to know if the economy is really improving two years out from the official end of the most recent recession, checking in on advertising revenues might give some insight. But answers as to whether advertising is on an upswing might not have easy answers at a time when more businesses are relying […] [...]

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