Posts Tagged ‘advertising’

HARDWICK: Creating effective slogans, mottos and taglines

What’s in a name? Or what’s in a slogan, motto or tagline? The answer is that it is quite a lot if the goal is to increase sales or make the organization more memorable. Slogans and mottos serve to immediately describe an organization without having to go to the “About Us” or “Mission Statement” section […] [...]

Clearwater Group strikes deal with Arkansas firm

JACKSON — The Clearwater Group, LLC has formed a strategic alliance with Impact Management Group (IMG), a full-service public relations, public opinion and public affairs firm specializing in corporate and political communications with offices in Little Rock, Ark., and Baton Rouge, La. “When we began looking outside Mississippi for ways to grow our business, we […] [...]

C Spire signs contract extension with NBA’s Grizzlies

RIDGELAND — The Memphis Grizzlies and C Spire Wireless have entered into a multi-year extension of an agreement involving the NBA Western Conference team and FedExForum. Terms were not disclosed. As part of the agreement, the Memphis Grizzlies will continue its relationship with C Spire Wireless as the official wireless partner of the professional basketball […] [...]

WILLOUGHBY: Neel grows Neel-Schaffer Inc. into one of largest engineering firms in the U.S.

by Published: May 10,2013

Tags: advertising, Hibbett Neel, Martin Willoughby

The dictionary defines a wake as “A track, course, or condition left behind something that has passed.” Like a boat on the water, our lives leave a wake, as well. The question is whether we are intentional about the ripple effect of our lives. I enjoy studying the lives of leaders who have not just […] [...]

New education trend? District marketing schools

TUPELO — Noting the competition that exists when parents choose where to send their children to school, first-year Tupelo superintendent Gearl Loden has begun a campaign to aggressively market the school district. From billboards to newspaper advertisements to a student-produced program that airs on WTVA-TV in Tupelo, the district has actively tried to share its […] [...]

State ad agencies tackle changing marketplace with innovative strategies

Recently when Viking Range Corp. was bought by a much larger company, Middleby Corp., marketing campaigns that had been handled by the Ramey Agency were suspended. That type of merger of a Mississippi-based company with a larger company based in another state is a long-established trend that can lead to loss of work for advertising […] [...]

Bailey joins agency

by Published: April 19,2013

Tags: advertising, Roberts Creative, Skye Bailey

Roberts Creative, a multimedia ad agency located in downtown Laurel, welcomes Skye Bailey as a designer/developer to its creative team. She will assist in building campaigns to establish strong brand awareness for businesses and organizations. Bailey is from Hattiesburg and a graduate of the University of Southern Mississippi, where she earned her bachelor of fine […] [...]

Grace named director

by Published: March 29,2013

Tags: advertising, Mad Genius, Pshone Grace

The advertising and creative production firm Mad Genius recently welcomed Pshone Grace as its new media director. Grace brings 15 years of experience in media planning, buying and advertising. [...]

Poultry company new title sponsor of PGA tournament

LAUREL and MADISON — Sanderson Farms Inc. is the new title sponsor of the PGA tournament held annually at Annandale Golf Club in Madison. Mississippi’s only PGA event will now be known as the Sanderson Farms Championship. The Laurel-based poultry company is holding a news conference today at 10 a.m. at the Blair E. Batson […] [...]

Mad Genius wins ‘Best of Show Overall’ at 2013 ADDY Awards

by Published: February 15,2013

Tags: advertising, award, campaign, marketing, media, promotion, public relations

JACKSON — The American Advertising Federation of Jackson (AAF Jackson) presented its 2013 ADDY Awards for advertising creative excellence Friday night at The South. This annual awards presentation was attended by more than 110 individuals from local advertising, marketing, graphic design and media businesses. Of the 202 entries received by AAF Jackson, 21 Gold ADDY […] [...]

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