Posts Tagged ‘branding’

Ag Museum introduces new branding effort

JACKSON — The Mississippi Agriculture and Forestry Museum has unveiled a new branding strategy, which includes a new logo and updated website as well as promotional materials and design templates for way-finding signage. “The Mississippi Agriculture and Forestry Museum is made up of many facets from the exhibit gallery to Small Town and rental facilities. […] [...]

Supervisor wants marketing, branding campaign

JACKSON — Hinds County Supervisor Kenneth Stokes wants to pay a Jackson-based company $25,000 to create a marketing and branding campaign, even though the Hinds County Economic Development Authority is providing that same service. The Clarion-Ledger reports Stokes asked the Hinds County Board of Supervisors yesterday to approve a contract to market the county with […] [...]

Clearwater Group strikes deal with Arkansas firm

JACKSON — The Clearwater Group, LLC has formed a strategic alliance with Impact Management Group (IMG), a full-service public relations, public opinion and public affairs firm specializing in corporate and political communications with offices in Little Rock, Ark., and Baton Rouge, La. “When we began looking outside Mississippi for ways to grow our business, we […] [...]

Paint company suing Sherwin-Williams over product name

HATTIESBURG — A local company has sued Sherwin-Williams for allegedly highjacking the name of its product. Tuff-Wall Inc. filed its complaint in U.S. District Court in Hattiesburg on May 15. Sherwin-Williams has until June 3 to file a response. According to court records, the Hattiesburg company argues that Sherwin-Williams knew the business was already using […] [...]

WOODS: On becoming Yeti-fied

The secret for making big money in Corporate America is to infuse your brand name into everyday life. That brand has to be part of the discussion at the kitchen dinner table, in the break room at work, church parking lots after service, and the logo has to be visible everywhere you turn. Consumers are […] [...]

Choice Hotels adds Miss. properties for undisclosed sum

by Published: January 15,2013

Tags: acquisition, brand, branding, buy, expansion, hotel, lodging, merger, purchase, sale, sell

ACROSS MISSISSIPPI — Choice Hotels International has added 46 hotels to its family of brands. Under an agreement reached with affiliates of Colony Capital, LLC, including Colony Financial Inc., and hospitality management company Aimbridge Hospitality, the properties will be franchised under the Quality Inn, Comfort Inn and Econo Lodge brands. The addition of these hotels, […] [...]

MUW launches branding campaign with interactive sessions

COLUMBUS — Mississippi University for Women kicked off the early stages of its new branding campaign this week with the first of a series of interactive discussions. The Commercial Dispatch reports six sessions are planned this month with small groups of stakeholders, around 25 per session. The sessions are being managed by idgroup USA, a […] [...]

Isle of Capri rebranding Rainbow Casino as Lady Luck

VICKSBURG — The Rainbow Casino in Vicksburg will take on the name Lady Luck Casino next year. The Vicksburg Post reports the information was contained in the quarterly financial report by Isles of Capri Casinos Inc. It will be the fifth Lady Luck facility for the St. Louis-based gaming and entertainment company. The change will […] [...]

Gin Creek Publishing to revive Laurel Leader-Call

LAUREL — The ReView of Jones County, owned by Gin Creek Publishing, has reached an agreement to purchase the Laurel Leader-Call name, masthead and subscription list. The terms of the transaction are confidential. The Leader-Call is now publishing on Tuesday, Thursday and Saturday. “I’m delighted on behalf of the residents of this great county to […] [...]

Cal-Maine strikes joint venture with Eggland’s Best, Land O’ Lakes

JACKSON — Cal-Maine Foods Inc. has formed a new joint venture between Eggland’s Best Inc., a New Jersey-based egg cooperative, and Land O’ Lakes Inc., a national farmer-owned cooperative based in Minnesota, to produce and sell branded specialty eggs. Pursuant to the terms of the transaction, Eggland’s Best has contributed certain assets, including its trademarks, […] [...]

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