The secret for making big money in Corporate America is to infuse your brand name into everyday life. That brand has to be part of the discussion at the kitchen dinner table, in the break room at work, church parking lots after service, and the logo has to be visible everywhere you turn. Consumers are [...] [...]
by MBJ Staff Published: January 15,2013
Tags: acquisition, brand, branding, buy, expansion, hotel, lodging, merger, purchase, sale, sell
ACROSS MISSISSIPPI — Choice Hotels International has added 46 hotels to its family of brands. Under an agreement reached with affiliates of Colony Capital, LLC, including Colony Financial Inc., and hospitality management company Aimbridge Hospitality, the properties will be franchised under the Quality Inn, Comfort Inn and Econo Lodge brands. The addition of these hotels, [...] [...]
by Associated Press Published: September 17,2012
Tags: admission, advertisding, brand, branding, discussion, education, higher education, interactive, learn, learning, marketing, meeting, public relations, public university, recruit, recruiting, session, student, teach, teaching
COLUMBUS — Mississippi University for Women kicked off the early stages of its new branding campaign this week with the first of a series of interactive discussions. The Commercial Dispatch reports six sessions are planned this month with small groups of stakeholders, around 25 per session. The sessions are being managed by idgroup USA, a [...] [...]
by Associated Press Published: June 11,2012
Tags: branding, casinos, Conventions, entertainment, gambling, gaming, hospitality, hotel, lodging, meetings, name, nightlife, rebranding, renaming, restuarants, tourism, tourists, travelers, vacationers, vacationing, vactions, visitors
VICKSBURG — The Rainbow Casino in Vicksburg will take on the name Lady Luck Casino next year. The Vicksburg Post reports the information was contained in the quarterly financial report by Isles of Capri Casinos Inc. It will be the fifth Lady Luck facility for the St. Louis-based gaming and entertainment company. The change will [...] [...]
by MBJ Staff Published: May 4,2012
Tags: acquisition, brand, branding, masthead, media, name, NEWS, newspaper, publication, purchase, subscribers, subscriptions
LAUREL — The ReView of Jones County, owned by Gin Creek Publishing, has reached an agreement to purchase the Laurel Leader-Call name, masthead and subscription list. The terms of the transaction are confidential. The Leader-Call is now publishing on Tuesday, Thursday and Saturday. “I’m delighted on behalf of the residents of this great county to [...] [...]
by MBJ Staff Published: May 1,2012
Tags: agriculture, branding, brands, chickens, cooperative, dairy, eggs, food, joint venture, licensing, poultry, retail
JACKSON — Cal-Maine Foods Inc. has formed a new joint venture between Eggland’s Best Inc., a New Jersey-based egg cooperative, and Land O’ Lakes Inc., a national farmer-owned cooperative based in Minnesota, to produce and sell branded specialty eggs. Pursuant to the terms of the transaction, Eggland’s Best has contributed certain assets, including its trademarks, [...] [...]
RIDGELAND — Tenax Air Logistics has a new name — Tenax Aerospace. Tenax Aerospace is an aerospace equipment and logistics company focused on providing quick-reaction integrated aviation, terrestrial and aircraft and spares leasing solutions to government agencies and commercial customers worldwide. “Tenax Aerospace is the name that most accurately describes and illustrates the comprehensive nature [...] [...]
by Associated Press Published: February 17,2012
Tags: beverages, branding, carbonation, design, drinks, Heritage, manufacturing, redesign, retail, retailers, root beer
BILOXI — In its first redesign in more than 20 years, Barq’s root beer is unveiling a completely new look to pay homage to the brand’s Gulf Coast heritage. The new design will be featured on all of Barq’s packaging and is currently rolling-out nationwide. While the cans will maintain their silver color, the new [...] [...]
RIDGELAND — On Monday, Cellular South will get a new name — C Spire Wireless — and the company says it will also become the nation’s first wireless provider to introduce personalized wireless services. “We have entered a new era in wireless – an era centered on broadband networks, mobile computing devices and now personalized [...] [...]
JACKSON — Enterprise Corporation of the Delta (ECD) has adopted a new name: Hope Enterprise Corporation. The change, which became effective Jan. 1, reflects the organizations geographic expansion beyond the Delta to other distressed areas in the Mid South and its sponsorship of Hope Credit Union, a community development credit union. Collectively, the organizations will [...] [...]
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