Mississippi Business Journal » branding

WOODS: On becoming Yeti-fied

John Woods — Fri, 15 Mar 2013 21:50:52 +0000

The secret for making big money in Corporate America is to infuse your brand name into everyday life. That brand has to be part of the discussion at the kitchen dinner table, in the break room at work, church parking lots after service, and the logo has to be visible everywhere you turn. Consumers are [...]

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Choice Hotels adds Miss. properties for undisclosed sum

MBJ Staff — Tue, 15 Jan 2013 14:05:22 +0000

ACROSS MISSISSIPPI — Choice Hotels International has added 46 hotels to its family of brands. Under an agreement reached with affiliates of Colony Capital, LLC, including Colony Financial Inc., and hospitality management company Aimbridge Hospitality, the properties will be franchised under the Quality Inn, Comfort Inn and Econo Lodge brands. The addition of these hotels, [...]

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MUW launches branding campaign with interactive sessions

Associated Press — Mon, 17 Sep 2012 17:09:36 +0000

COLUMBUS — Mississippi University for Women kicked off the early stages of its new branding campaign this week with the first of a series of interactive discussions. The Commercial Dispatch reports six sessions are planned this month with small groups of stakeholders, around 25 per session. The sessions are being managed by idgroup USA, a [...]

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Isle of Capri rebranding Rainbow Casino as Lady Luck

Associated Press — Mon, 11 Jun 2012 15:58:22 +0000

VICKSBURG — The Rainbow Casino in Vicksburg will take on the name Lady Luck Casino next year. The Vicksburg Post reports the information was contained in the quarterly financial report by Isles of Capri Casinos Inc. It will be the fifth Lady Luck facility for the St. Louis-based gaming and entertainment company. The change will [...]

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Gin Creek Publishing to revive Laurel Leader-Call

MBJ Staff — Fri, 04 May 2012 14:52:52 +0000

LAUREL — The ReView of Jones County, owned by Gin Creek Publishing, has reached an agreement to purchase the Laurel Leader-Call name, masthead and subscription list. The terms of the transaction are confidential. The Leader-Call is now publishing on Tuesday, Thursday and Saturday. “I’m delighted on behalf of the residents of this great county to [...]

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Cal-Maine strikes joint venture with Eggland’s Best, Land O’ Lakes

MBJ Staff — Tue, 01 May 2012 19:43:38 +0000

JACKSON — Cal-Maine Foods Inc. has formed a new joint venture between Eggland’s Best Inc., a New Jersey-based egg cooperative, and Land O’ Lakes Inc., a national farmer-owned cooperative based in Minnesota, to produce and sell branded specialty eggs. Pursuant to the terms of the transaction, Eggland’s Best has contributed certain assets, including its trademarks, [...]

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Tenax changes name to better reflect scope of capabilities

MBJ Staff — Thu, 05 Apr 2012 21:09:36 +0000

RIDGELAND — Tenax Air Logistics has a new name — Tenax Aerospace. Tenax Aerospace is an aerospace equipment and logistics company focused on providing quick-reaction integrated aviation, terrestrial and aircraft and spares leasing solutions to government agencies and commercial customers worldwide. “Tenax Aerospace is the name that most accurately describes and illustrates the comprehensive nature [...]

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Barq’s launching new look to pay homage to Coast history

Associated Press — Fri, 17 Feb 2012 13:46:51 +0000

BILOXI — In its first redesign in more than 20 years, Barq’s root beer is unveiling a completely new look to pay homage to the brand’s Gulf Coast heritage. The new design will be featured on all of Barq’s packaging and is currently rolling-out nationwide. While the cans will maintain their silver color, the new [...]

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Cellular South to become C Spire, touts ‘personalized wireless’

MBJ Staff — Fri, 23 Sep 2011 11:55:46 +0000

RIDGELAND — On Monday, Cellular South will get a new name — C Spire Wireless — and the company says it will also become the nation’s first wireless provider to introduce personalized wireless services. “We have entered a new era in wireless – an era centered on broadband networks, mobile computing devices and now personalized [...]

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ECD changes name to Hope Enterprise Corporation

Wally Northway — Thu, 27 Jan 2011 19:46:16 +0000

JACKSON — Enterprise Corporation of the Delta (ECD) has adopted a new name: Hope Enterprise Corporation. The change, which became effective Jan. 1, reflects the organizations geographic expansion beyond the Delta to other distressed areas in the Mid South and its sponsorship of Hope Credit Union, a community development credit union. Collectively, the organizations will [...]

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