Posts Tagged ‘branding’

Gin Creek Publishing to revive Laurel Leader-Call

LAUREL — The ReView of Jones County, owned by Gin Creek Publishing, has reached an agreement to purchase the Laurel Leader-Call name, masthead and subscription list. The terms of the transaction are confidential. The Leader-Call is now publishing on Tuesday, Thursday and Saturday. “I’m delighted on behalf of the residents of this great county to […] [...]

Cal-Maine strikes joint venture with Eggland’s Best, Land O’ Lakes

JACKSON — Cal-Maine Foods Inc. has formed a new joint venture between Eggland’s Best Inc., a New Jersey-based egg cooperative, and Land O’ Lakes Inc., a national farmer-owned cooperative based in Minnesota, to produce and sell branded specialty eggs. Pursuant to the terms of the transaction, Eggland’s Best has contributed certain assets, including its trademarks, […] [...]

Tenax changes name to better reflect scope of capabilities

by Published: April 5,2012

Tags: aerospace, airplanes, aviation, branding, jets, marketing, name, planes

RIDGELAND — Tenax Air Logistics has a new name — Tenax Aerospace. Tenax Aerospace is an aerospace equipment and logistics company focused on providing quick-reaction integrated aviation, terrestrial and aircraft and spares leasing solutions to government agencies and commercial customers worldwide. “Tenax Aerospace is the name that most accurately describes and illustrates the comprehensive nature […] [...]

Barq’s launching new look to pay homage to Coast history

BILOXI — In its first redesign in more than 20 years, Barq’s root beer is unveiling a completely new look to pay homage to the brand’s Gulf Coast heritage. The new design will be featured on all of Barq’s packaging and is currently rolling-out nationwide. While the cans will maintain their silver color, the new […] [...]

Cellular South to become C Spire, touts ‘personalized wireless’

by Published: September 23,2011

Tags: branding, name, telecommunications, wireless

RIDGELAND — On Monday, Cellular South will get a new name — C Spire Wireless — and the company says it will also become the nation’s first wireless provider to introduce personalized wireless services. “We have entered a new era in wireless – an era centered on broadband networks, mobile computing devices and now personalized […] [...]

ECD changes name to Hope Enterprise Corporation

JACKSON — Enterprise Corporation of the Delta (ECD) has adopted a new name: Hope Enterprise Corporation. The change, which became effective Jan. 1, reflects the organizations geographic expansion beyond the Delta to other distressed areas in the Mid South and its sponsorship of Hope Credit Union, a community development credit union. Collectively, the organizations will […] [...]

BlueFire launches re-branding campaign

by Published: August 18,2010

Tags: biofuels, branding, energy, environment, renewable energy

FULTON — BlueFire Ethanol Fuels Inc. has changed its name to BlueFire Renewables Inc. to more clearly illustrate the company’s capabilities in renewable energy. BlueFire Renewables will continue to trade as BFRE.OB. BlueFire can produce a vast array of other biofuels, including biodiesel, biojet fuel, drop-in directs and more. As such, the name change and […] [...]

Insurance firm unveils new name, brand

by Published: July 14,2010

Tags: branding, insurance

MERIDIAN — Yesterday, the company formerly known as Parker & Associates, hosted an open house and special presentation in Meridian to celebrate the launch of its new brand and company name, One Life. One Life president and CEO Scotty Elliott said, “Parker & Associates has been a highly successful insurance agency since its inception in […] [...]

Aquaterra now operating as Terracon

by Published: June 23,2010

Tags: branding, engineering, mergers and acquisitions

JACKSON — Aquaterra, LLC, has officially changed its name to Terracon Consultants Inc. after joining the firm in 2009. Aquaterra will continue to provide geotechnical, environmental, construction materials engineering and testing and solid waste consulting services. 
 With roots back to 1961, Aquaterra is an employee-owned earth sciences and engineering company providing innovative and constructive […] [...]

MGM MIRAGE launches re-branding campaign

by Published: June 16,2010

Tags: branding, casinos, gaming

LAS VEGAS — MGM MIRAGE shareholders have approved a proposal to re-brand the hospitality company MGM Resorts International. In addition, the company announced that it would re-launch its Players Club loyalty program as M life. “We believe this evolution honors our entertainment heritage, better represents the growing global presence our company has today and positions […] [...]

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