Posts Tagged ‘branding’

BlueFire launches re-branding campaign

by Wally Northway Published: August 18,2010

Tags: biofuels, branding, energy, environment, renewable energy

FULTON — BlueFire Ethanol Fuels Inc. has changed its name to BlueFire Renewables Inc. to more clearly illustrate the company’s capabilities in renewable energy. BlueFire Renewables will continue to trade as BFRE.OB. BlueFire can produce a vast array of other biofuels, including biodiesel, biojet fuel, drop-in directs and more. As such, the name change and [...] [...]

Insurance firm unveils new name, brand

by Wally Northway Published: July 14,2010

Tags: branding, insurance

MERIDIAN — Yesterday, the company formerly known as Parker & Associates, hosted an open house and special presentation in Meridian to celebrate the launch of its new brand and company name, One Life. One Life president and CEO Scotty Elliott said, “Parker & Associates has been a highly successful insurance agency since its inception in [...] [...]

Aquaterra now operating as Terracon

by Wally Northway Published: June 23,2010

Tags: branding, engineering, mergers and acquisitions

JACKSON — Aquaterra, LLC, has officially changed its name to Terracon Consultants Inc. after joining the firm in 2009. Aquaterra will continue to provide geotechnical, environmental, construction materials engineering and testing and solid waste consulting services. 
 With roots back to 1961, Aquaterra is an employee-owned earth sciences and engineering company providing innovative and constructive [...] [...]

MGM MIRAGE launches re-branding campaign

by Wally Northway Published: June 16,2010

Tags: branding, casinos, gaming

LAS VEGAS — MGM MIRAGE shareholders have approved a proposal to re-brand the hospitality company MGM Resorts International. In addition, the company announced that it would re-launch its Players Club loyalty program as M life. “We believe this evolution honors our entertainment heritage, better represents the growing global presence our company has today and positions [...] [...]

CCCS changes name to CredAbility

by Wally Northway Published: June 3,2010

Tags: branding, credit counseling, debt

JACKSON — Consumer Credit Counseling Service (CCCS) of Greater Atlanta has changed its name to CredAbility. CCCS, which operates in Jackson, said the new brand provides a distinct, new identity and better reflects the organization’s national presence and leadership in consumer credit counseling and education. The organization has also adopted a new logo and launched [...] [...]

Casino company launches re-branding

by Wally Northway Published: May 6,2010

Tags: branding, casinos, gaming

GREENVILLE — The Jay Daniel Company has successfully completed its first year of management of Harlow’s Casino Resort, and announced that it is re-branding itself as Foundation Gaming Group to more accurately reflect the company’s position as a full-service gaming company and its strategic vision for the future. “When Danny Davila and I formed the [...] [...]

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