Posts Tagged ‘Bryan Carter’

Carter executes detailed plan perfectly

by Martin Willoughby Published: August 9,2010

Tags: Bryan Carter, Martin Willoughby, MBJ column

Marketing is a very common business concept, but one that I find is interpreted and applied very differently by business people. Marketing is often seen as a luxury, and not a necessity, so it is often first on the chopping block during budget cuts.  Hundreds, if not thousands, of marketing books are published each year […] [...]

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