State ad agencies tackle changing marketplace with innovative strategies
by Becky Gillette Published: April 26,2013
Tags: advertising, Chris Ray, Cirlot Agency, Liza Cirlot Looser, Middleby Corp., Mississippi Development Authority, Ramey Agency, Viking Range Corp.
Recently when Viking Range Corp. was bought by a much larger company, Middleby Corp., marketing campaigns that had been handled by the Ramey Agency were suspended. That type of merger of a Mississippi-based company with a larger company based in another state is a long-established trend that can lead to loss of work for advertising [...] [...]
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