Posts Tagged ‘column’

MARK BLACKWELL — Diversification is challenging for business owners

Savvy investors don’t put their entire portfolio in a single stock, yet owners of privately held businesses often keep the bulk of their wealth in one enterprise – their own.  This concentration means that business owners face a myriad of financial risks that others don’t have to worry about. For one, if anything hurts the […] [...]

TODD SMITH’S SPIN CYCLE: 5 reputation winners of Super Bowl XLIX

by Published: February 12,2015

Tags: advertising, Business, column, Mississippi, NEWS, PR, Todd Smith

The Super Bowl was a big hit for many big brands – and their ad spots. Comprehensive research from various sources (primarily TiVo, YouTube, USA Today’s Ad Meter, and Twitter polling via AdAge) indicate these five brands have received a positive boost from the work they did surrounding the big game: 1. Budweiser For whatever […] [...]

ELIZABETH BARBER — Putting Mississippi to work in a restoration economy

by Published: February 12,2015

Tags: Business, column, Elizabeth Barber, environment, Mississippi, NEWS

Every region in the country has an economy that is tied to specific sectors, and the Mississippi Coast is no different. A “cluster,” in economics, is a geographic concentration of interconnected industries and businesses in a specific field. In December 2014, the Mississippi Business Journal published a study looking at Mississippi’s “blue economy”: the cluster […] [...]

JACK WEATHERLY — The $10 million man, Brian Williams, digs himself a hole

I understand why Brian Williams did it. It came to me as I was standing knee-deep in a hole in my front yard, contemplating the hole that the famous newsman has dug for himself. We had an emergency at the house we’d just moved into in Jackson. Sewage water had backed up in our tub […] [...]

MARTIN WILLOUGHBY: Dr. A Terrel Williams is always learning

by Published: January 29,2015

Tags: column, Dr. A. Terrel Williams, Martin Willoughby

According to an American Medical Association study in 2012, 53 perccent of physicians were full or part owners of a practice; 42 percent were employees; and 5 percent were independent contractors. Of particular note is that in 1983, 75.8 percent of physicians were self-employed. This trend has continued as approximately 75 percent of physician hiring […] [...]

ELIZABETH BARBER — Restoring Mississippi’s coast is an economic imperative

  In this season of New Year’s resolutions, we all look to the year ahead and think about what we can do better. As we enter 2015, my mind is on a few important dates – including the five-year anniversary of the BP oil spill on April 20th – and how Mississippi leaders, communities, and […] [...]

JEFFREY GITOMER: Proper, pointed, precise, purposeful response shortens the sales cycle

by Published: January 15,2015

Tags: advertising, Business, column, Jeffrey Gitomer, Mississippi, NEWS, PR

How do you respond to your customer’s words and barriers? The answer is: CAREFULLY, TRUTHFULLY, and with AUTHORITY. Whether it’s a bold statement in response to a challenge, or a it’s promise you make in order to gain buyer confidence, or it’s a guarantee that provides the prospect with peace of mind, whether it’s an […] [...]

TODD SMITH’S SPIN CYCLE: The biggest #PRWinners of 2014

Welcome to 2015, and as we shift into high PR, marketing, advertising and branding gear, The Spin Cycle is continuing to churn on the peaks and valleys of our industry last year. Last week, we reflected on the epic PR fails of 2014. But there was plenty of positive PR to celebrate. So allow the […] [...]

MARTIN WILLOUGHBY — David Reeves treats people how they want to be treated

by Published: December 24,2014

Tags: Business, Butler Snow, column, Martin Willoughby, Mississippi, NEWS

Most of us are familiar with the Golden Rule – “Do unto others as you would have them do unto you.” However, this rule implies the basic assumption that other people would like to be treated the way that you would like to be treated. Most people are not as familiar with the Platinum Rule.  […] [...]

TODD SMITH’S SPIN CYCLE: Top 10 toy brands that won holiday social media blitz

What holiday toys generated the best social media buzz during the holidays? To find out, Brand Chorus analyzed the biggest sellers from online retailers Amazon, Toys “R” Us and Target and the results are in on the 10 top brands that have official social pages. (Some popular items like Disney’s Frozen toys actually don’t have […] [...]

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