Posts Tagged ‘column’

ELIZABETH BARBER — Restoring Mississippi’s coast is an economic imperative

  In this season of New Year’s resolutions, we all look to the year ahead and think about what we can do better. As we enter 2015, my mind is on a few important dates – including the five-year anniversary of the BP oil spill on April 20th – and how Mississippi leaders, communities, and […] [...]

JEFFREY GITOMER: Proper, pointed, precise, purposeful response shortens the sales cycle

by Published: January 15,2015

Tags: advertising, Business, column, Jeffrey Gitomer, Mississippi, NEWS, PR

How do you respond to your customer’s words and barriers? The answer is: CAREFULLY, TRUTHFULLY, and with AUTHORITY. Whether it’s a bold statement in response to a challenge, or a it’s promise you make in order to gain buyer confidence, or it’s a guarantee that provides the prospect with peace of mind, whether it’s an […] [...]

TODD SMITH’S SPIN CYCLE: The biggest #PRWinners of 2014

Welcome to 2015, and as we shift into high PR, marketing, advertising and branding gear, The Spin Cycle is continuing to churn on the peaks and valleys of our industry last year. Last week, we reflected on the epic PR fails of 2014. But there was plenty of positive PR to celebrate. So allow the […] [...]

MARTIN WILLOUGHBY — David Reeves treats people how they want to be treated

by Published: December 24,2014

Tags: Business, Butler Snow, column, Martin Willoughby, Mississippi, NEWS

Most of us are familiar with the Golden Rule – “Do unto others as you would have them do unto you.” However, this rule implies the basic assumption that other people would like to be treated the way that you would like to be treated. Most people are not as familiar with the Platinum Rule.  […] [...]

TODD SMITH’S SPIN CYCLE: Top 10 toy brands that won holiday social media blitz

What holiday toys generated the best social media buzz during the holidays? To find out, Brand Chorus analyzed the biggest sellers from online retailers Amazon, Toys “R” Us and Target and the results are in on the 10 top brands that have official social pages. (Some popular items like Disney’s Frozen toys actually don’t have […] [...]

DAVID DALLAS — Hot for Havana

Last week President Obama made smoking a Cuban cigar a little less glamorous. After 50 years of sanctions, embargoes, a failed invasion, and over a hundred assignation attempts on Fidel “the Beard” Castro – a man that even Mother Nature had some difficulty taking out – President Obama has officially thrown in the towel. Now, […] [...]

TODD SMITH’S SPIN CYCLE: Annual Christmas Price Index details cost of ‘Twelve Days of Christmas’

by Published: December 18,2014

Tags: advertising, Business, column, Mississippi, NEWS, PR

With energy costs tumbling and inflation remaining calm, the annual Christmas Price Index® experienced a mild 1 percent boost in the 31st annual tongue-in-cheek economic analysis, according to PNC Wealth Management, which conducts the annual Christmas survey. Based on the gifts in the holiday classic, “The Twelve Days of Christmas,” the price tag for the […] [...]

PHIL HARDWICK: Characteristics of a good year-end fundraising letter

by Published: December 18,2014

Tags: Business, column, economic development, Mississippi, NEWS

Another December day; another solicitation letter. The end of the calendar year is approaching, and that means that fundraising letters compete with catalogues and holiday cards for space in the mailbox. Some fundraising letters are compelling. They make one want to immediately write a check, volunteer for community service or pledge some exceptional amount. And […] [...]

DAVID DALLAS: Who in the Hell are We?

This is not the Ole Miss Hotty Toddy cheer, but instead a more serious question requiring a lot more than Flim Flam and Bim Bam. Although that, along with plenty of other spin, will be shared as a result of the Senate Intelligence Committee’s Report on the CIA’s “Enhanced Interrogation.” Everyone should study the report […] [...]

LOUANN LOFTON — Story of a physician’s early years is inspiring

Cardiologist Sandeep Jauhar’s memoir, Intern, about his residency at a New York City hospital is a touching, honest account of the difficulties young doctors face when they leave medical school and attempt to become practicing physicians. In particular, the first year of residency, known as internship, is legendarily grueling and the learning curve steep. Even […] [...]

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