Posts Tagged ‘column’

TODD SMITH’S SPIN CYCLE: Annual Christmas Price Index details cost of ‘Twelve Days of Christmas’

by Published: December 18,2014

Tags: advertising, Business, column, Mississippi, NEWS, PR

With energy costs tumbling and inflation remaining calm, the annual Christmas Price Index® experienced a mild 1 percent boost in the 31st annual tongue-in-cheek economic analysis, according to PNC Wealth Management, which conducts the annual Christmas survey. Based on the gifts in the holiday classic, “The Twelve Days of Christmas,” the price tag for the […] [...]

PHIL HARDWICK: Characteristics of a good year-end fundraising letter

by Published: December 18,2014

Tags: Business, column, economic development, Mississippi, NEWS

Another December day; another solicitation letter. The end of the calendar year is approaching, and that means that fundraising letters compete with catalogues and holiday cards for space in the mailbox. Some fundraising letters are compelling. They make one want to immediately write a check, volunteer for community service or pledge some exceptional amount. And […] [...]

DAVID DALLAS: Who in the Hell are We?

This is not the Ole Miss Hotty Toddy cheer, but instead a more serious question requiring a lot more than Flim Flam and Bim Bam. Although that, along with plenty of other spin, will be shared as a result of the Senate Intelligence Committee’s Report on the CIA’s “Enhanced Interrogation.” Everyone should study the report […] [...]

LOUANN LOFTON — Story of a physician’s early years is inspiring

Cardiologist Sandeep Jauhar’s memoir, Intern, about his residency at a New York City hospital is a touching, honest account of the difficulties young doctors face when they leave medical school and attempt to become practicing physicians. In particular, the first year of residency, known as internship, is legendarily grueling and the learning curve steep. Even […] [...]

TODD SMITH’S SPIN CYCLE: Habits of highly successful marketing execs

by Published: December 4,2014

Tags: advertising, Business, column, Deane Smith & Partners, Mississippi, NEWS, PR

The most successful marketing executives are, above all, people persons who can advance their company’s brand experience with diverse – and ever-changing – audiences. They’re savvy. They keep a finger on the pulse of a rapidly transforming digital society – with a keen eye to the future. And, they understand how to harness data to […] [...]

BILL CRAWFORD: IHL’S Bounds may be a good fit for Nebraska

IHL Commissioner Hank Bounds is finalist for president of the University of Nebraska, a five campus system not unlike the multi-campus Mississippi system Bounds oversees as commissioner. In an interview with the Daily Nebraskan, Bounds expounded on his expectations should he becomes president: “Nebraska University constituents should expect me to ensure that students receive a […] [...]

JEFFREY GITOMER — What do you do when workplace ‘change’ happens?

by Published: November 7,2014

Tags: Business, column, Jeffrey Gitomer, Mississippi, NEWS

For most people, “change” is a mixture of what was, what used to be, what is present, what I’m being faced with now, what I believe the future holds, and what I have to change to face that future. In short, how does this change affect me, my family, my lifestyle, and my position? That’s […] [...]

TODD SMITH’S SPIN CYCLE — Top PR tools to boost awareness, bolster brands

by Published: October 30,2014

Tags: Business, column, Deane Smith & Partners, Mississippi, NEWS

In our fast-paced, multi-media, plugged-in world, filled with competing messages online and off, it is increasingly important to tap into the best tools to help you navigate all the noise. In today’s world of online accessibility, here’s the digital toolbox for the next generation of brand building, thanks to PR Newser: Contact Discovery 1. Journalisted. […] [...]

MARTIN WILLOUGHBY: Patrick Tucker takes military lessons to Physicians Urgent Care

by Published: October 23,2014

Tags: Business, column, education, Mississippi

With the pace of life today and the pressures of the now, it can be challenging to take the long view. Understanding what is critically important in life and what isn’t can be difficult. I find that remarkable leaders keep a good perspective and have the ability to separate the good from the great. They […] [...]

JEFFREY GITOMER: What investment in your business are you REALLY making?

”Return on Investment” (ROI) in business is predicated on the ability of the company to deliver as promised in product, profit, and its accompanying service. It’s amazing to me that everyone measures ROI to the penny, and no one measures ROS (return on service) at all. Most companies are too busy pissing their money away […] [...]

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