Posts Tagged ‘column’

LOUANN LOFTON — Story of a physician’s early years is inspiring

Cardiologist Sandeep Jauhar’s memoir, Intern, about his residency at a New York City hospital is a touching, honest account of the difficulties young doctors face when they leave medical school and attempt to become practicing physicians. In particular, the first year of residency, known as internship, is legendarily grueling and the learning curve steep. Even […] [...]

TODD SMITH’S SPIN CYCLE: Habits of highly successful marketing execs

by Published: December 4,2014

Tags: advertising, Business, column, Deane Smith & Partners, Mississippi, NEWS, PR

The most successful marketing executives are, above all, people persons who can advance their company’s brand experience with diverse – and ever-changing – audiences. They’re savvy. They keep a finger on the pulse of a rapidly transforming digital society – with a keen eye to the future. And, they understand how to harness data to […] [...]

BILL CRAWFORD: IHL’S Bounds may be a good fit for Nebraska

IHL Commissioner Hank Bounds is finalist for president of the University of Nebraska, a five campus system not unlike the multi-campus Mississippi system Bounds oversees as commissioner. In an interview with the Daily Nebraskan, Bounds expounded on his expectations should he becomes president: “Nebraska University constituents should expect me to ensure that students receive a […] [...]

JEFFREY GITOMER — What do you do when workplace ‘change’ happens?

by Published: November 7,2014

Tags: Business, column, Jeffrey Gitomer, Mississippi, NEWS

For most people, “change” is a mixture of what was, what used to be, what is present, what I’m being faced with now, what I believe the future holds, and what I have to change to face that future. In short, how does this change affect me, my family, my lifestyle, and my position? That’s […] [...]

TODD SMITH’S SPIN CYCLE — Top PR tools to boost awareness, bolster brands

by Published: October 30,2014

Tags: Business, column, Deane Smith & Partners, Mississippi, NEWS

In our fast-paced, multi-media, plugged-in world, filled with competing messages online and off, it is increasingly important to tap into the best tools to help you navigate all the noise. In today’s world of online accessibility, here’s the digital toolbox for the next generation of brand building, thanks to PR Newser: Contact Discovery 1. Journalisted. […] [...]

MARTIN WILLOUGHBY: Patrick Tucker takes military lessons to Physicians Urgent Care

by Published: October 23,2014

Tags: Business, column, education, Mississippi

With the pace of life today and the pressures of the now, it can be challenging to take the long view. Understanding what is critically important in life and what isn’t can be difficult. I find that remarkable leaders keep a good perspective and have the ability to separate the good from the great. They […] [...]

JEFFREY GITOMER: What investment in your business are you REALLY making?

”Return on Investment” (ROI) in business is predicated on the ability of the company to deliver as promised in product, profit, and its accompanying service. It’s amazing to me that everyone measures ROI to the penny, and no one measures ROS (return on service) at all. Most companies are too busy pissing their money away […] [...]

TODD SMITH’S SPIN CYCLE — The five most common grammar errors that aren’t in the digital age

by Published: October 16,2014

Tags: Business, column, Deane Smith & Partners, Mississippi, NEWS

If you spend anytime in PR, you will encounter the self-proclaimed “Grammar Nazi” who wears the dreaded red Sharpie around his/her neck like a nerdy Flavor Flav. I should know, I’m one of those folks! And despite the mind-numbing changes by the AP Stylebook that sometimes don’t need to be made, it is important to […] [...]

JOHN SCOTT: Carpe Diem — It’s time

by Published: October 16,2014

Tags: Business, column, Mississippi, NEWS

Seize the day! Carpe diem in Latin. That is what Mississippi’s two SEC schools have done thus far this football season, and it is a terrific story! Regardless of whether you supportState or Ole Miss, it is hard not to be proud of each. Both schools have put on outstanding performances, and both have been […] [...]

TODD SMITH’S SPIN CYCLE — Understanding and working with five types of PR peeps

In the interest of facilitating a better representation of what PR peeps should – and should not – be, PR Newser and mediabistro.com recently identified personality types of public relations practitioners. Here are the Top 5 types – and best practices – in working with us spin docs to build your brand. 1. The Misplaced. […] [...]

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