Posts Tagged ‘Deane Smith & Partners’

TODD SMITH’S SPIN CYCLE — The five most common grammar errors that aren’t in the digital age

by Published: October 16,2014

Tags: Business, column, Deane Smith & Partners, Mississippi, NEWS

If you spend anytime in PR, you will encounter the self-proclaimed “Grammar Nazi” who wears the dreaded red Sharpie around his/her neck like a nerdy Flavor Flav. I should know, I’m one of those folks! And despite the mind-numbing changes by the AP Stylebook that sometimes don’t need to be made, it is important to […] [...]

TODD SMITH’S SPIN CYCLE — Understanding and working with five types of PR peeps

In the interest of facilitating a better representation of what PR peeps should – and should not – be, PR Newser and mediabistro.com recently identified personality types of public relations practitioners. Here are the Top 5 types – and best practices – in working with us spin docs to build your brand. 1. The Misplaced. […] [...]

TODD SMITH — 5 hottest Twitter innovations from big brands

Big name brands are testing myriad interactions on Twitter these days to stand out. While some marketers are bulking up their tweets with buttons to drive sales, some of the most interesting uses aren’t about social media at all. Instead, brands such as Mountain Dew, Specialized bikes and Evian enlist Twitter in conjunction with traditional […] [...]

TODD SMITH’S SPIN CYCLE — Measurement plus metrics equals PR success & branding relevance

Measurement and metrics are integral and complex parts of our PR world, and it’s increasingly being driven by social media in the digital domain. In fact, the branding, PR, marketing and ad industries recently converged in Measurement Week 2014 in New York, a four-day conference focused on all things measurement, analytics, media success and ROI. […] [...]

TODD SMITH’S SPIN CYCLE: Approaches to leverage social media branding

When considering the best ways to approach social media branding for your company, organization or product, there are numerous strategies to make a splash in the digital domain. A recent conference about harnessing the power of social media hosted by Columbia Business School’s Center for Global Brand Leadership highlighted top social strategies to make your […] [...]

TODD SMITH’S SPIN CYCLE: Ice bucket challenge is best cause marketing

The ALS Ice Bucket Challenge has thrown water on all the competition when it comes to cause marketing success in the social media era. Nothing has whipped up such a viral tsunami as this innovative, inspiring and impactful initiative. All branding gurus can learn much from this sensation that is taking the world by storm. […] [...]

TODD SMITH’S SPIN CYCLE — ‘Newsjacking’ is latest social media phenom

Anyone remember this famous tweet from Waffle House – “We don’t believe in Belgium Waffles”? It happened during Team USA’s run in the World Cup. As you know, Waffle House got a little notoriety from that soccer success as well. This act of genius coined a new term used frequently by David Meerman Scott, a […] [...]

THE SPIN CYCLE — Pitching pitfalls that drive journalists crazy

How well do us PR practitioners and journalists get along? Sometimes it’s easy to avoid common mistakes that will prevent your brand from getting covered and possibly ruin your relationship with the journalist – and who better than journalists themselves to give us tips? With the help of Martin Bryant, editor-in-chief at The Next Web, […] [...]

THE SPIN CYCLE: How to write headlines that could go viral

by Published: August 11,2014

Tags: advertising, Business, Coke, Deane Smith & Partners, Mississippi, PR

I want to let you in on a secret. The headline of this column alone, with proper placement and social sharing of course, could take this viral. In order to get a well-placed piece in the digital domain, you have to make it SHINE. KISSmetrics, a digital market research firm, analyzed what makes a good […] [...]

TODD SMITH’S SPIN CYCLE — Total ad spending to see largest increase since 2004

Total media ad spending in the U.S. this year will see its largest increase in a decade, according to new figures from eMarketer. On the strength of gains in mobile and TV advertising, total ad investments will jump 5.3 percent to reach $180.12 billion, achieving 5 percent growth for the first time since 2004, when […] [...]

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