Posts Tagged ‘Deane Smith & Partners’

TODD SMITH — The Spin Cycle heads to SXSW in Austin, Texas

The Spin Cycle – always on the lookout for innovative thought that drives the branding industry – rolled into Texas for the annual South by Southwest® (SXSW®) Conferences & Festivals, soaking up the latest in emerging marketing technologies. Stay tuned for a full report from the event in next week’s Spin Cycle. SXSW offers the […] [...]

TODD SMITH’S SPIN CYCLE — Local news still drives audience in a digital age

Whether in a tech-savvy metropolis or a city where the town square is still the communication hub, local news matters deeply to the lives of residents. Across three disparate metro areas in the U.S., nearly nine-in-ten residents follow local news closely – and about half do so very closely, according to a new, in-depth Pew […] [...]

TODD SMITH’S SPIN CYCLE: 6 troublesome word pairs are bane of PR folks

by Published: March 6,2015

Tags: advertising, Business, Deane Smith & Partners, NEWS, PR, Todd Smith

Words are magic, and us PR practitioners ply our craft by building brands that make an impact through communication and strong writing. The Spin Cycle is always grabbing the publicity microphone and amplifying the importance of word choice. It’s the honey that makes brands golden. Here are the top word pairings that drive wordsmiths – […] [...]

TODD SMITH’S SPIN CYCLE — ABC notches record ad sales for Academy Awards

ABC scored record sales of commercial time this year for the 87th Annual Academy Awards show. The price of a 30-second commercial spot during the telecast reached an average of $1.95 million, up 8 percent from last year, according to the Los Angeles Times. The lofty prices could help the network rake in more than […] [...]

TODD SMITH’S SPIN CYCLE — Brian Williams’ trust ratings drop faster than anyones since Tiger Woods

It’s hardly a secret that Brian Williams and NBC are in trouble – more than 46 percent of voters in The Marketing Arm joint TVNewser poll last week said, “his career is over.” Now, headlines in The New York Times and PR Week note that Williams had lost his “lofty spot on a trustworthiness scale.” […] [...]

TODD SMITH’S SPIN CYCLE: Turn your content, data into compelling news

One of the best PR tools in today’s fast-paced, 24-7 news cycle world is including numbers in your media pitch to attract journalist attention. Case in point: over the holidays, New York Post business reporter John Crudele published an article sarcastically “gifting” coverage to a select handful of PR peeps whose pitches had originally gone […] [...]

TODD SMITH’S SPIN CYCLE — The Top 5 content marketing trends to watch in 2015

Whether we’re talking photo or video, editorial or blog, content’s kingdom has been expanding: fewer journalists, more user-generated tomes and a plethora of forums for any brand to find a consumer. This is the world in which we live – instant, immediate, and all within reach. Just because the platforms are there does not mean […] [...]

TODD SMITH’S SPIN CYCLE: The biggest #PRWinners of 2014

Welcome to 2015, and as we shift into high PR, marketing, advertising and branding gear, The Spin Cycle is continuing to churn on the peaks and valleys of our industry last year. Last week, we reflected on the epic PR fails of 2014. But there was plenty of positive PR to celebrate. So allow the […] [...]

TODD SMITH’S SPIN CYCLE: The 14 biggest #PRFails of 2014

As we launch a new year – and new beginnings in brand building in an evolving era of digital communications, The Spin Cycle is in a reflective mood, contemplating on the PR, marketing, advertising and branding initiatives in 2014. There were plenty of banner positive brand moments in the past year, but there were also […] [...]

TODD SMITH’S SPIN CYCLE: Top 10 toy brands that won holiday social media blitz

What holiday toys generated the best social media buzz during the holidays? To find out, Brand Chorus analyzed the biggest sellers from online retailers Amazon, Toys “R” Us and Target and the results are in on the 10 top brands that have official social pages. (Some popular items like Disney’s Frozen toys actually don’t have […] [...]

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