Posts Tagged ‘Deane Smith & Partners’

THE SPIN CYCLE — Pitching pitfalls that drive journalists crazy

How well do us PR practitioners and journalists get along? Sometimes it’s easy to avoid common mistakes that will prevent your brand from getting covered and possibly ruin your relationship with the journalist – and who better than journalists themselves to give us tips? With the help of Martin Bryant, editor-in-chief at The Next Web, […] [...]

THE SPIN CYCLE: How to write headlines that could go viral

by Published: August 11,2014

Tags: advertising, Business, Coke, Deane Smith & Partners, Mississippi, PR

I want to let you in on a secret. The headline of this column alone, with proper placement and social sharing of course, could take this viral. In order to get a well-placed piece in the digital domain, you have to make it SHINE. KISSmetrics, a digital market research firm, analyzed what makes a good […] [...]

TODD SMITH’S SPIN CYCLE — Total ad spending to see largest increase since 2004

Total media ad spending in the U.S. this year will see its largest increase in a decade, according to new figures from eMarketer. On the strength of gains in mobile and TV advertising, total ad investments will jump 5.3 percent to reach $180.12 billion, achieving 5 percent growth for the first time since 2004, when […] [...]

TODD SMITH’S SPIN CYCLE: New PR and marketing study busts myths on industries

By Todd Smith Some commonly held beliefs about PR and marketing – especially content marketing and SEO adoption – are more myth than reality according to a comprehensive study on industry trends conducted recently by Vocus, a public relations and marketing software company, and Market Connections Inc., a research firm based in Virginia. The results […] [...]

TODD SMITH — The Spin Cycle: O.J.’s wild ride 20 years ago ushered in new era of journalism

It’s hard to believe it’s been 20 years since our world was transfixed by an astonishing, slow-motion car chase – O.J. Simpson in that white Bronco, pal Al Cowlings at the wheel, more than a dozen police cars in pursuit, TV helicopters looming overhead. Simpson’s former wife, Nicole Brown Simpson, and her friend, Ronald Goldman, […] [...]

Todd Smith’s Spin Cycle — Google takes a bite out of the Apple, supplants Top Technology Co. as most valuable brand

Google has taken a big bite out of the Apple – and has knocked the Cupertino, Calif. tech giant off as the most valuable brand in the world, according to a recent branding study. Millward Brown, a national brand and marketing research company, has ranked Google as the top brand in the world in its […] [...]

THE SPIN CYCLE — Time – Like other media outlets in our digital world – blurs line between news and advertising

Another media outlet has bitten the dust, and blurred that time-honored line between the news and advertising side of journalism – featuring ads on the front page/front cover. Time Inc., the nation’s largest magazine publisher, is now running Verizon Wireless ads on the cover of two of its most iconic titles, Time and Sports Illustrated. […] [...]

THE SPIN CYCLE — How journalists use social media to report the news, pinterest branding campaigns

A new report from the Indiana University School of Journalism shows how U.S. journalists are using social media to report the news. Based on online interviews with 1,080 U.S. journalists conducted last fall, the new report updates previous findings and adds new ones concerning the role of social media in journalism. Key findings: » 78 […] [...]

TODD SMITH — Twitter rolls out new profile pages, & e-marketing should be part of branding mix

by Published: April 25,2014

Tags: Business, Deane Smith & Partners, Mississippi, Spin Cycle

Twitter — which has been on quite a roll lately with the recent announcement that it is offering more than a dozen new ad options to build brands — has now launched a whole new design for profile pages. The platform update allows you to use of a larger profile photo, customize your header, show […] [...]

TODD SMITH — Taco Bell and McDonalds take breakfast war viral; how to write killer news releases and more

Everyone loves some good, old-fashioned brand rivalry. That’s why it’s no surprise that the little back and forth between Taco Bell and McDonald’s has now turned into “The Breakfast Wars” — and has gone viral. Recently, Taco Bell unveiled its new breakfast menu, which, as Taco Bell CMO Chris Brandt explained to Digiday, was about […] [...]

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