
In the advertising and marketing business, reaching the 75-year mark is akin to surviving the Ice Age wearing shorts, flip-flops and a tank top. You can do it, but you won’t like your odds going in. Market collapses, creative burnout, scandals, partner disputes and the death of the founder are but a few of the [...] [...]

Beyond marketing Owens pushing tactics into the future A native of Natchez, Glen Owens is the vice-president of digital marketing for Jackson advertising firm GodwinGroup. The Mississippi State University graduate recently sat down with the Mississippi Business Journal for a conversation about marketing in the digital age. Q — Please explain what is meant by the [...] [...]
Search engine optimization the key to West Coast deal GodwinGroup, one of the Southeast’s leading advertising and marketing firms, has announced it is forming an alliance with WebMetro, a full-service provider of Internet and online marketing services, headquartered in Los Angeles. The strategic pact will expand Godwin’s new digital arm and top officers from both [...] [...]