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	<title>Mississippi Business Journal &#187; for sale</title>
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		<title>Ditching the ‘South’ maybe best thing for the evolving C Spire</title>
		<link>http://msbusiness.com/blog/2011/10/23/ditching-the-%e2%80%98south%e2%80%99-maybe-best-thing-for-the-evolving-c-spire/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=ditching-the-%25e2%2580%2598south%25e2%2580%2599-maybe-best-thing-for-the-evolving-c-spire</link>
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		<pubDate>Sun, 23 Oct 2011 06:00:42 +0000</pubDate>
		<dc:creator>Nancy Anderson</dc:creator>
				<category><![CDATA[COLUMNS]]></category>
		<category><![CDATA[TECHNOLOGY & TELECOM - Market Sector]]></category>
		<category><![CDATA[C Spire]]></category>
		<category><![CDATA[Cellular South]]></category>
		<category><![CDATA[for sale]]></category>
		<category><![CDATA[marketing firm]]></category>
		<category><![CDATA[MBJ column]]></category>
		<category><![CDATA[Mind Over Money]]></category>
		<category><![CDATA[Nancy Anderson]]></category>

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		<description><![CDATA[<p>Cellular South recently changed its name to C Spire. I&#8217;m sure they paid a marketing firm a lot of money for that name. And I&#8217;m sure the marketing firm paid a lot of focus group people to sit around and rate various names. But, for the life of me, I can&#8217;t understand how they landed [...]</p><p>The post <a href="http://msbusiness.com/blog/2011/10/23/ditching-the-%e2%80%98south%e2%80%99-maybe-best-thing-for-the-evolving-c-spire/">Ditching the ‘South’ maybe best thing for the evolving C Spire</a> appeared first on <a href="http://msbusiness.com">Mississippi Business Journal</a>.</p>]]></description>
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