by MBJ Staff Published: January 14,2013
Tags: advertising, GodwinGroup, Kami Wert
Kami Wert, senior vice president and executive management team member, has become a partner and shareholder of GodwinGroup. Wert co-manages the agency’s Gulf Coast office. A native of Magee, Wert graduated from the University of Southern Mississippi with a bachelor of arts in speech communications. She joined GodwinGroup in 1997 as a brand coordinator. She [...] [...]
by MBJ Staff Published: November 2,2012
Tags: Don Hawkins, GodwinGroup, Ocean Springs, University of Mississippi
GodwinGroup recently named Don Hawkins, of its Jackson office, as project manager. A native of Ocean Springs, Hawkins is a graduate of the University of Mississippi in Oxford, where he received a bachelor of business administration degree in business management. Hawkins joined the agency in 2004. [...]
by Stephen McDill Published: October 15,2012
Tags: GodwinGroup, Hail State, Hurricane Isaac, Mad Genius, Mississippi State University, Twitter
Twitter, the popular micro-blog and short message service (SMS), has become an important marketing tool for companies and their advertising agencies eager to promote different products and services to the public. While celebrity athletes and movie stars still get the most followers, corporate giants like Best Buy, Target and Apple also enjoy a healthy Twitter [...] [...]
by Ted Carter Published: April 22,2012
Tags: advertising, Danny Mitchell, digital marketing, GodwinGroup, John McKie, marketing, Philip Shirley, public relations
In the advertising and marketing business, reaching the 75-year mark is akin to surviving the Ice Age wearing shorts, flip-flops and a tank top. You can do it, but you won’t like your odds going in. Market collapses, creative burnout, scandals, partner disputes and the death of the founder are but a few of the [...] [...]
by Ted Carter Published: April 22,2012
Tags: advertising, GodwinGroup, marketing, public relations
When Louisville Slugger lost its swing, the venerable baseball bat maker called on Jackson’s GodwinGroup to help get it back. That was 1997, a year the Kentucky baseball bat maker decided it must do something to turnaround its diminishing market share. The call went to Godwin, an established Mississippi marketing and advertising company beginning to [...] [...]
by Becky Gillette Published: April 22,2012
Tags: advertising, GodwinGroup, marketing
If you want to know if the economy is really improving two years out from the official end of the most recent recession, checking in on advertising revenues might give some insight. But answers as to whether advertising is on an upswing might not have easy answers at a time when more businesses are relying [...] [...]
by MBJ Staff Published: April 19,2012
Tags: GodwinGroup, Mississippi Department of Revenue, Mississippi Development Authority
>> MDA salary already competitive Bryant signs bill that allows for uncapped incentives for next MDA chief— By Clay Chandler Also in this week’s paper: >> SEARCH CONTINUES FOR DOR HQ No likelihood this session of securing the move of Department of Revenue into Jackson — by Ted Carter >> “DISAPPOINTED” DOR STILL LOOKING FOR NEW HOME [...] [...]
by MBJ Staff Published: August 28,2011
Tags: GodwinGroup, Jennie Truhett, marketing
GodwinGroup recently promoted Jennie Truhett to brand manager. As brand manager, Truhett will continue to work closely with clients to develop an effective strategy that meets their marketing objectives. A native of Grenada, she is a graduate of the University of Mississippi where she received a bachelor of business administration in marketing communications. Truhett joined [...] [...]
by Martin Willoughby Published: May 29,2011
Tags: GodwinGroup, Leadership in Mississippi, MBJ Columns, Philip Shirley
Great organizations have both effective leaders and managers. It is important then to understand the distinction between leading and managing. Leadership guru John P. Kotter stated, “Leadership and management are two distinctive and complementary systems of action. Both are necessary for success in an increasingly complex and volatile business environment.” In a chaotic marketplace, it [...] [...]
by MBJ Staff Published: May 29,2011
Tags: Diana Phillips, GodwinGroup, Jamie Jernigan, Melissa Weinberger
GodwinGroup recently added three team members to its Gulf Coast office. Diana Phillips joined as senior copywriter. Phillips brings valuable experience from her work in the hospitality, gaming, retail and Internet sectors. In 2007, she received the American Advertising Federation Mississippi Gulf Coast ADDY Award for Copywriter of the Year. Phillips is the former advertising [...] [...]
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