‘You are your brand’
by Martin Willoughby Published: January 15,2012
Tags: community, Lofton Advertising, MBJ column, MISSISSIPPI LEADERS by Martin Willoughby, Sarah Lofton, staying in control of the organization’s “product.”
One of the biggest challenges for any leader is staying in control of the organization’s “product.” Depending on the type of organization, the “’product” may be an actual physical product, service, or some combination of the two. In a hyper-competitive and transparent marketplace, maintaining the quality of your product can mean the difference between success [...] [...]
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