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	<title>Mississippi Business Journal &#187; Lofton Advertising</title>
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		<title>‘You are your brand’</title>
		<link>http://msbusiness.com/blog/2012/01/15/%e2%80%98you-are-your-brand%e2%80%99/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=%25e2%2580%2598you-are-your-brand%25e2%2580%2599</link>
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		<pubDate>Sun, 15 Jan 2012 06:00:54 +0000</pubDate>
		<dc:creator>Martin Willoughby</dc:creator>
				<category><![CDATA[COLUMNS]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Lofton Advertising]]></category>
		<category><![CDATA[MBJ column]]></category>
		<category><![CDATA[MISSISSIPPI LEADERS by Martin Willoughby]]></category>
		<category><![CDATA[Sarah Lofton]]></category>
		<category><![CDATA[staying in control of the organization’s “product.”]]></category>

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		<description><![CDATA[<p>One of the biggest challenges for any leader is staying in control of the organization’s “product.” Depending on the type of organization, the “’product” may be an actual physical product, service, or some combination of the two. In a hyper-competitive and transparent marketplace, maintaining the quality of your product can mean the difference between success [...]</p><p>The post <a href="http://msbusiness.com/blog/2012/01/15/%e2%80%98you-are-your-brand%e2%80%99/">‘You are your brand’</a> appeared first on <a href="http://msbusiness.com">Mississippi Business Journal</a>.</p>]]></description>
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