Posts Tagged ‘Mad Genius’

‘Honesty Pays’: Stevens and Ward’s ad campaign gets attention

When Lance Stevens and Rod Ward III, attorneys with the Jackson law firm Stevens & Ward, sat down with the staff of the Ridgeland-based advertising agency Mad Genius to develop a new ad campaign, the partners knew they wanted something different — something that set Stevens & Ward’s ads apart from those of other personal […] [...]

TODD SMITH’S Spin Cycle — All The News … Best Stories of 2013 in the New York Times

by For the MBJ Published: February 7,2014

Tags: Business, column, Mad Genius, Mississippi, public relations, social media

The New York Times has announced its list of most-visited stories of 2013. Call it the modern version of “All the News That’s Fit to Print!” Categories include the most popular articles and blog posts, multimedia and interactives, and videos throughout NYTimes.com, the news outlet’s mobile site and its iOS apps. The most visited of […] [...]

So, what’s not to like? Buying Facebook ‘likes’ can be risky, says Mad Genius

by Becky Gillette Published: October 25,2013

Tags: Business, Deane Smith and Partners, Facebook, Frank Owen, Mad Genius, Mississippi, social media

If you spend much time on your business Facebook page, you most likely have seen a popup advertisement offering to sell you Facebook “likes.” One company advertises 1,000 likes from “real Facebook users” in one-to-four days for $29.99. This might seem like a good deal knowing how much attention Facebook users pay to “likes.” But […] [...]

Deane Smith & Partners, Mad Genius partner to grow business across the nation

After a year in which the Mad Genius branding firm of Ridgeland brought home awards for Best in Show and Best Overall, it would be hard to believe there are many weak spots in its creative organization. Still and yet, Mad Genius CEO Rick Moore believes whatever weak spots his firm may have once had […] [...]

AAF Jackson seats board

The American Advertising Federation Jackson has installed upcoming board members for the 2013-2014. The board for the new year includes: president — Janet Walker, Communication Arts Company; president-elect — Yolanda Foster, GodwinGroup; vice president/membership — Robby Scucchi, Methodist Specialty Care Center; secretary — Anna Rogers, Woman’s Hospital; treasurer — Jonathan Pettus, Maris, West & Baker […] [...]

WILLOUGHBY: Chip Sarver believes stamina, keeping the mood light key to agency’s success

by Martin Willoughby Published: April 19,2013

Tags: Chip Sarver, Mad Genius, Martin Willoughby

First we had marathons which seem like way too far for a human to run. Now we have ultra-marathons which allow athletes to race for distances up to 100 miles or greater. The focus, determination and endurance that must require simply amazes me. As I continue to study the “secret sauce” of leadership, I similarly […] [...]

Grace named director

by MBJ Staff Published: March 29,2013

Tags: advertising, Mad Genius, Pshone Grace

The advertising and creative production firm Mad Genius recently welcomed Pshone Grace as its new media director. Grace brings 15 years of experience in media planning, buying and advertising. [...]

Delta State reintroduces toughest vegetable in higher education

by Stephen McDill Published: February 1,2013

Tags: advertising, Delta State University, Fighting Okra, Mad Genius, Mississippi Delta

The biologists may call it “abelmoschus esculentus” but down here in the South its better known as okra. A native of West Africa that is cousin to cotton and popularly served up fried or in Creole gumbo, okra is now getting talked up by ESPN and David Letterman thanks to a Bolivar County university and […] [...]

Read February 1 issue of MBJ

>> FEAR THE OKRA Mad Genius ad campaign helps Delta State reintroduce the toughest vegetable in higher education— by Stephen McDill Also in this week’s paper: >> LEGISLATURE Move state offices to Capitol Complex — by Ted Carter >> SPORTS New kiosks make for a better visit at sports hall— by Frank Brown >> ENERGY […] [...]

Having a front row seat to watch social media change

by Lisa Monti Published: January 11,2013

Tags: Frank Owen, Mad Genius, social media, technology, Zen

Frank Owen is a professional observer and a self-described closet anthropologist who’s “fascinated by cultures.” He has a background in psychology, training in counseling and experience in museum design and web content strategy. He joined Mad Genius as a copywriter and audience researcher in 2007, a time shortly after social media was beginning to take […] [...]

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